Nicole Sharma

Personal Shopper and former Women’s Designer Team Lead at Selfridges, bringing customer insight, stock coordination and an analytical background in biomedical engineering. Experienced in sharing product demand and sales feedback with buyers, building brand relationships and using Excel to track client spending. Seeking to develop a career in buying through NEXT’s trainee programme, with a particular interest in Womenswear and Brands.

Personal Shopper - Selfridges - Birmingham

(2022)

• Manage a client portfolio generating approximately £1 million in annual sales, recommending products based on preferences, budgets, fit and occasion.
• Share weekly feedback with buyers and managers on strong and slow sellers, requested sizes, stock gaps and customer reactions.
• Attend seasonal buyer meetings, contributing customer insight to product selection and range discussions.
• Created a Top 20 client tracker in Excel to record spending, purchase history and preferences; update weekly to review purchasing patterns and prioritise follow-up.
• Coordinate inter-store stock transfers and chase deliveries with brands and couriers, maintaining accurate order details across multiple client requests.
• Selected products, sizes and quantities within a client-event budget; the majority of the selected stock sold.
• Sell and style Ralph Lauren, Nike, Adanola and Lululemon, developing knowledge of fabrics, fit and customer needs.

Team Lead Women’s Designer - Selfridges - Birmingham

(2021 - 2022)

• Led a 20-person team, delivering morning briefs and allocating workloads, areas and breaks.
• Prepared trade notes on sales, customer feedback and stock requirements, communicating opportunities and concerns to management.
• Trained colleagues in clienteling and product knowledge; supported stock organisation and visual merchandising.

BSc - Biomedical Engineering - Birmingham City University (2022)