Nii Ayi Hyde

An organised and focused individual with almost 4 years of experience in digital marketing, gaining an unlimited wealth of expertise in managing and operating social media channels, writing compelling content, monitoring social trends, and leveraging data analytics to drive marketing success. My aptitude for detail-orientedness, adaptability, work efficiency and easy-going personality enables me to thrive in any fast-paced environment, provide effective solutions to rectify issues in the most professional and timely manner, all while striving to maintain a helpful and respectful demeanour to encourage harmonious and positive morale.

Marketing & Social Media Lead - Fashion Blog

(2025-05)

• Leveraged platform insights and niche audience interests, curating posts that reached as high as 113k+ accounts, and increased audience engagement by 35%.
• Improved content reach by ~25% through analytics-led optimisation and trend alignment.
• Generated 14.8k+ profile visits and 2.4k+ interactions by aligning content with current fashion trends.
• Optimised organic reach, ensuring 94.8% of reached accounts were non-followers via a data-led Reels strategy.

Social Media Executive - TFA Marketing

(2023-05 - 2025-05)

• Crafted persuasive ad copies for paid promotions leading to click-through rate increases of 1-3%
• Created engaging content for enhanced online visibility and improved customer interaction by between 10-30%.
• Wrote compelling blog posts increasing organic traffic by 10-15%.
• Utilised strategies like user-generated content and giveaway contests, boosting user engagement by 10-20%.

Social Media Executive - Ninani Group

(2022-09 - 2023-05)

• Achieved client's sales target of 10,000 TVs by using an event-driven content marketing campaign that hosted the first 4k livesports stream in Africa (Euros 2020).
• Created engaging content for enhanced online visibility and improved user interaction by 20-30%
• Leveraged clients' strengths - such as their large social media following - by introducing social media contests to boost visibility and increase user engagement by over 10%.
• Used social listening tools like "Hootsuite" to monitor trends and look for opportunities to create timely content, resulting in a 5% increase in engagement.
• Devised social media calendars for regular and timely updates across all channels.

Social Media Executive - Intrigued by Service

(2015-09 - 2016-09)

• Increased brand visibility by 10-15% through the development and implementation of strategic social media campaigns.
• Monitored trends in experiential travel and wellness tourism, incorporating these insights into our social media content, which lead to an increase in booking inquiries by 5%.
• Achieved a 12% increase in comments and shares by cultivating a strong community online through consistent, meaningful dialogue with followers.
• Facilitated partnerships with influencers to extend reach and boost reputation.

Bachelor of Science - Marketing - Ghana Institute of Management and Public Administration (2017 - 2020)