Digital Marketing Head - The Pen - Ludhiana
(2024-02)
Heading end-to-end digital marketing operations, directing a cross-functional team of 8 specialists and driving growth for 10+ premium clients across fashion, footwear, home décor, jewellery, hospitality, immigration services, and B2B sectors.
- Spearheaded comprehensive digital marketing strategies for 10+ high-profile client brands, driving significant growth in online visibility, engagement, and revenue.
- Architected and executed high-ROI Meta Ads (Facebook & Instagram) campaigns with precise audience segmentation, retargeting funnels, and A/B testing — consistently achieving 3–5x ROAS.
- Developed and implemented advanced SEO strategies (technical, on-page, off-page) resulting in top-3 Google rankings for competitive keywords across multiple client verticals.
- Planned and managed Google Ads campaigns (Search, Display, Shopping, YouTube) with optimized bidding strategies, reducing CPL by up to 40%.
- Led, mentored, and managed a multidisciplinary team of 8 professionals, including video editors, SEO specialists, social media marketers, and content creators/camera persons.
- Managed, optimized, and maintained client websites on WordPress and Shopify — including landing page A/B testing, CRO improvements, and UI/UX enhancements to boost conversion rates.
- Delivered monthly performance reports with actionable insights using Google Analytics 4, Google Search Console, Meta Business Suite, and SEMrush dashboards.
- Collaborated directly with brand owners to align digital strategies with business objectives and budgets ranging from ₹1.5L to ₹5L+ per month.
SEO Manager - Engineers Career Group
(2021-01 - 2024-01)
- Orchestrated SEO strategy for a leading career services organization, achieving top-10 rankings for 50+ high-competition keywords within 12 months.
- Led a dedicated SEO team — assigning tasks, reviewing deliverables, and coaching junior executives on best practices for on-page and off-page optimization.
- Executed advanced technical SEO audits: site speed optimization, schema markup, Core Web Vitals improvements, and crawl budget management.
- Developed and executed content marketing calendars, increasing organic blog traffic by 180% year-over-year.
- Managed Google Analytics, Google Tag Manager, and Search Console to track KPIs, identify drop-offs, and implement data-backed improvements.
- Drove social & web content strategy, online marketing planning, and media buying to support lead generation campaigns.
Senior Executive – Digital Marketing - TOP Technologies Pvt. Ltd.
(2019-02 - 2020-10)
- Managed SEO, SEM, and social media marketing for multiple clients in tech, e-commerce, and services verticals.
- Executed end-to-end link-building campaigns: article submissions, press releases, blog outreach, and relationship-based link acquisition.
- Assisted in website UX audits and on-page optimization, directly contributing to 40%+ improvement in organic traffic for key clients.
- Reported weekly performance metrics using Google Analytics and Google Search Console dashboards.
Founder - NK Consultancy - Ludhiana
(2017-10 - 2018-11)
- Managed SEO & SEM accounts across industries: IT, e-commerce, Media & Entertainment, and Education.
- Planned and executed Google Ads campaigns (Search, Display & Video) with landing page optimization and competitor analysis.
- Delivered user experience (UX) optimization, local business listing management, and web analytics reporting.
- Achieved consistent improvement in Quality Scores and click-through rates across all managed Google Ads accounts.
SEO Team Leader - Flymedia Technologies
(2015-04 - 2016-04)
- Managed on-page SEO for 4 local projects simultaneously and led a team of 3 SEO executives.
- Oversaw all content requirements, on-page audits, and link-building deliverables to ensure client satisfaction.
SEO Executive - Flymedia Technologies
(2014-04 - 2015-04)
- Executed on-page SEO, link-building campaigns, and content optimization for diverse client websites.
SEO Intern / Executive - Digi Antz
- Managed affiliate marketing, on-page SEO, and link-building campaigns in a fast-paced agency environment.
