Founder at Pencil Labs Limited (2025-09 – Present)
- Building an AI governance layer for businesses, enabling organisations to audit, control, and optimise their LLM usage across teams, architected as a multi-tenant SaaS with policy enforcement, prompt logging, and cost attribution.
- Shipped Vibetunes (vibetunes.space): a music publishing platform that reduces artist workflows by 40–60%, integrating AI-generated metadata, licensing workflows, and real-time collaboration via WebSockets.
- Shipped Wingman Maps (wingmanmaps.framer.ai): a group riding coordination app for motorcyclists using Mapbox Navigation SDK, GPX trail support, and foreground real-time location sharing; published to Google Play with a freemium subscription model.
- Shipped Fork (forkapp.cc): a full-stack consumer app, designed and deployed end-to-end with zero external dependencies.
- Iterated rapidly based on user feedback, shipping improvements in short cycles.
- Optimized frontend performance to achieve sub-50ms load times.
Senior Technical Lead (Frontend / Full-Stack) at Ernst & Young (2024-08 – 2025-09)
Global FinTech
- Led development of enterprise-scale fintech web applications, improving operational efficiency across 5+ markets.
- Translated complex business requirements into simple, user-friendly interfaces.
- Improved operational efficiency by ~35% through better UX and system design.
- Introduced automated testing (Jest, React Testing Library), increasing test coverage to ~80% and reducing defects.
- Implemented CI/CD practices, improving deployment consistency and reducing release friction.
- Collaborated with product and backend teams to translate business requirements into scalable technical solutions.
Software Development Engineer II at NeoITO Technologies (2022-09 – 2024-05)
Product and Startup accelerator
- Scaled a real-time analytics platform to handle 3× traffic growth by refactoring state management and optimising data flow.
- Built a configurable, component-driven system enabling faster product iteration by ~30%.
- Reduced frontend defects by ~25% through improved modular architecture and stricter data handling practices.
- Implemented analytics pipelines and tracking systems that improved conversion rates by ~20%.
Software Engineer at TILTLABS Consultancy Services (2022-01 – 2022-09)
3D AR/VR/XR Consultancy
- Built interactive, high-performance web frontends using React and modern JavaScript.
- Delivered responsive, accessible UI components optimised for performance-sensitive environments.
- Improved marketplace UX and responsiveness, increasing session duration by ~25%.
Front End Engineer at LogicPlum (2020-11 – 2021-12)
Healthcare Startup
- One of the first engineers responsible for frontend architecture across multiple AI-driven products.
- Built visualization systems turning complex datasets to actionable insights for non-technical users.
- Helped reduce operational workflows by ~40% through improved UX and system design.
