Nishi Parekh

Award-winning Senior Makeup Artist with 10+ years of international experience transforming luxury bridal, editorial, and commercial beauty. Founder and Creative Director of Makeup by Naishaa, a thriving beauty brand commanding 40,000+ engaged followers and serving 500+ discerning clients. Proven expertise in premium artistry, team leadership, client relationship excellence, and brand growth.

Known for delivering transformative beauty experiences that exceed expectations whilst maintaining the highest standards of professionalism and hygiene.

Founder & Creative Director - Makeup by Naishaa - London, UK

(2018-03)

• Built and scaled an independent luxury makeup business from concept to thriving enterprise, serving 500+ bespoke bridal, editorial, and commercial clients
• Grew organic Instagram community to 40,000+ engaged followers through content strategy, avant-garde makeup artistry, and authentic brand storytelling Established and maintained strict hygiene, safety, and professional standards across all client touchpoints
• Led and mentored team of 20+ freelance artists for weddings, corporate events, and editorial shoots with rigorous quality control and training standards
• Achieved 95%+ client satisfaction through exceptional service delivery, personalised consultations, and transformative makeup artistry

Beauty Advisor & Artistry Specialist - MAKE UP FOR EVER - Mumbai, India

(2016-12 - 2018-01)

• Delivered expert personalised beauty consultations and colour-matched product recommendations to diverse clientele
• Consistently exceeded monthly sales targets and contributed to 10% boutique revenue growth through consultative selling approach
• Conducted high-impact product demonstrations and promotional events, driving customer engagement and product awareness

Certification - Basic to Advanced Editorial Makeup - London School of Makeup (2024)

Masterclass - Advanced Editorial & Bridal Artistry - MAKE UP FOR EVER Academy, Singapore (2019)

Masterclass - Makeup by Mario (2019)

Professional Diploma - Fashion & TV Makeup (2016)

Professional Certification - Makeup Artistry - Fat Mu Makeup Academy, Mumbai (2016)