Nivedita Sikdar

As a dynamic public relations professional, I specialize in crafting impactful messages that resonate with diverse audiences, fostering lasting connections. Armed with an MSc in Strategic Communications from the University of Liverpool, I've honed my expertise in crisis communication, media relations, and digital marketing.

With over 3 years of hands-on experience, I've orchestrated and managed large-scale events across various sectors, including education, journalism, and media. At TADS Education Pvt. Ltd., I held dual roles as Director of Event and Engagement and Director of Content and Editorial, leading virtual incubation meetings, generating optimized written content, and spearheading successful events such as conferences and webinars.

Additionally, my tenure as an Associate- Product Collaboration at Engineer's Cradle involved conducting market research, gathering customer feedback, and contributing to MVP launches. As an Operations Manager at Recruit NXT, I focused on streamlining organizational processes and procedures.

My skill set encompasses strategic communication, event management, content creation, social media marketing, and leadership. I thrive on embracing new challenges and expanding my professional horizons, driven by a commitment to excellence and a vision for future endeavors in PR, management, and communication.

Product Collaboration Associate @Engineer’s Cradle | 01/2022 – 03/2022 (FTC)

• Conducted market surveys to identify corporate communication collaboration opportunities.
• Customer-centric approach: improved customer satisfaction through feedback surveys. 
• Led the development of the Minimum Viable Product (MVP) and organized refinement events. 
• Cross-collaboration: Collaborated with product development for strategic enhancement and business proposals.

Operations Manager @Recruit NXT | 11/2021 – 03/2022 (FTC)

• Led business development for lead acquisition, promoting seamless collaboration amongst stakeholders.
• Improved organizational procedures by 20%.
• PR-focused management: strategically planned and executed publicity campaigns, optimizing processes with cross-functional teams.
• Managed resource allocation to achieve KPIs.
• Facilitated lead retention and event lifecycle management, by conducting HR industry-relevant events.
• Company delegate for the press: oversaw the media desk, promptly addressing media inquiries.
• Spearheaded multi-vocal communication during the COVID-19 pandemic, fostering relationships among HR professionals and other prominent investors and the company. Developed and executed community engagement strategies, enhancing player interaction and satisfaction.
• Managed social media platforms, creating compelling content using design softwares including Canva to grow and maintain audience engagement.
• Moderated community forums and social media channels to ensure a positive and constructive environment.
• Collaborated closely with team members to integrate community feedback into software updates and improve customer support processes.

Director @TADS Education Pvt. Ltd. | 12/2020 – 04/2021 (FTC)

Content and Editorial:

• Generated daily editorial content.
• Crafted promotional messages for enhanced customer engagement and enhanced lead retention by 35%.

Events and Engagement:

• Led incubation meetings for online event curation, offering valuable insights on audience engagement and innovative communication techniques such as optimization of multiple communication channels and prioritization of responsiveness and interactivity.
• Established and optimized connections with key industry representatives to endorse customer acquisition through online conferences and webinars. Managed and nurtured relationships, ensuring consistent closure and long-term returns on KPIs.

Assistant Project Manager Intern @Times of India Literature Festival- Times LitFest | 02/2020-02/2020

• Customer experience: led guest management team in delegating tasks to novelists, authors, and musicians for a positive event experience.
• Oversaw videography efforts, capturing key moments to curate promotional media content.
• Managed behind-the-stage operations, coordinating logistics for seamless event execution.

Media and Communications Manager @Comic Con India | 07/2019-12/2019

• Orchestrated extensive social media campaigns to drive awareness and community involvement in event promotion.
• Acted as a central figure in event operations, fulfilling key responsibilities to facilitate crowd control and manage venue logistics. 
• Organized community events and competitions, increasing consumer loyalty and participation.

1. Master of Science in Strategic Communications | 09/2022 – 09/2023 | University of Liverpool | Liverpool, UK

Skill Enhancement Modules: Big data and society B: foundations politics and policy, Digital Media Audiences, Branding Strategy and Communication, and Public Relations

2. Bachelor of Arts in Journalism (Honors), Psychology and English | 06/2019 – 07/2022 | Garden City University | Bengaluru, India | CGPA: 8.61

 Skill Enhancement Modules: New Media Management, Film Studies, News Analysis, Research tools for Communication, and Information and Communication Technology.