Noral Ali

Commercially minded Marketing, Advertising & PR graduate with experience across customer service, client-facing projects, leadership and education. Experienced in working towards performance targets, understanding customer needs, solving problems and communicating effectively with different audiences. Developed commercial awareness through client project work involving market research, competitor analysis and KPI-focused recommendations, alongside several years of customer-facing experience in fast-paced environments.

Recently completed a PGCE in Design & Technology, further developing leadership, organisation, adaptability and the ability to communicate complex information clearly. Motivated by opportunities to take ownership, develop management capability and contribute to business growth.

Customer Service Assistant at Morrisons (2023-07 – 2025-09)

• Built strong customer relationships through understanding customer needs and providing informed product recommendations.
• Supported promotions, pricing and product information while maintaining high commercial and operational standards.
• Developed strong product knowledge and enhanced problem-solving skills within a fast-paced, customer-focused environment.
• Achievement: Colleague of the month – July 2024.

Account Director at BCU's The Link Marketing Agency (2023-10 – 2023-12)

• Supported a U.S. based agency on a commercial project for a rapidly expanding pet-care franchise.
• Conducted market and competitor research to identify customer insights and commercial opportunities.
• Helped to develop a marketing playbook aligned with client objectives, customer needs and KPIs.
• Worked within a client-focused team to develop and communicate strategic recommendations.

General Assistant – Online Operations at Sainsbury's (2021-08 – 2023-07)

• Coordinated driver schedules and online delivery operations, achieving 96% on-time departure performance.
• Resolved customer queries by identifying applicable solutions while maintaining customer satisfaction.
• Communicated effectively with colleagues and management to deliver operational targets in a fast paced environment.

Customer Service Assistant at B&M Retail (2020-02 – 2021-02)

• Delivered customer-focused service and resolved enquiries efficiently within a high-volume retail environment.
• Processed transactions accurately and supported cash-office and store operations.

Customer Experience Leader at McDonald's (2018-09 – 2020-02)

• Took ownership of customer experience, resolving issues and consistently achieving 90%+ customer satisfaction.
• Supported colleagues during high-pressure periods and used customer feedback to identify service improvements.
• Achievement: Promoted to Customer Experience Leader at 17 in recognition of strong performance.

PGCE in Design and Technology – Birmingham City University (2024-09 – 2025-07)

BA (Hons) in Marketing, Advertising and PR – Birmingham City University (2021-09 – 2024-07)

Level 3 BTEC Extended Diploma in Business – Bourneville College (2019-09 – 2021-06)

GCSEs – Moseley School (2014-09 – 2018-06)