Nyi Min Naing

Commercially minded MSc Digital Marketing student and former food & beverage founder with hands-on customer acquisition and growth marketing experience. Grew a start-up's customer base through organic social media, content marketing and promotional testing, and supported lead generation for a high-value jewellery retailer. Applies STP, SOSTAC and RACE frameworks with customer journey mapping and KPIs to plan, test and optimise campaigns.

Works independently, enjoys experimentation and problem solving, and is available immediately for part-time remote work.

Founder & Business Manager - Twenty-One Milk Tea - Myanmar

(2020-04 - 2022-12)

Founded a food & beverage start-up and owned customer acquisition end to end — from brand launch and positioning to daily sales — while leading a team of four.

• Grew the customer base and social following through organic social media on Facebook and Instagram, planning content and promotional campaigns to attract new customers and drive repeat purchases
• Monitored sales data to test which offers and content performed best, adjusting promotions and stock in a practical test-and-learn approach
• Built repeat custom and word-of-mouth recommendations through consistent quality and active customer engagement

Digital Operations & Marketing Support - Burma's Pride Group - Myanmar

(2020-02 - 2024-01)

• Handled inbound digital enquiries from prospective gemstone and jewellery buyers, responding to and nurturing leads in a high-value, considered-purchase market
• Maintained CRM-style customer records and coordinated follow-up communications to support conversion and repeat business
• Tracked competitor online activity and pricing to inform positioning, messaging and commercial decisions

Kitchen Team Member - Banh Mi Keu - London

(2026-06)

• Maintains service and food-safety standards in a fast-paced kitchen — working closely with the team, communicating clearly and solving problems calmly under pressure

MSc - Digital Marketing with Professional Experience - Middlesex University London (2026-01)

BA (Hons) - International Business - Teesside University (2019 - 2021)