Olga Grab

Brand and integrated marketing professional with experience building and repositioning premium brands across AI/design, luxury hospitality, private membership, beauty and travel experiences. Combines strategic brand thinking with hands-on campaign delivery, creative direction, partnerships, events and performance analysis. Experienced coordinating multidisciplinary creative teams and agencies, protecting brand consistency across touchpoints and translating audience insight into commercially focused marketing.

Brings first-hand luxury hospitality experience and a strong understanding of premium consumers, aesthetics and service standards.

Head of Marketing / Head of Social Media at Eleganza AI (2025-04 – 2026-03)

AI interior-design SaaS | Progressed from Social Media Manager

• Owned integrated marketing across brand, campaigns, CRM, partnerships, paid acquisition, website optimisation and product storytelling, working directly with founders and cross-functional teams.
• Led creative delivery involving up to 15 employees and contractors across content, video, graphic and 3D design, paid media and web; set briefs, priorities, deadlines and quality standards.
• Built 7+ strategic partnerships with premium design brands including Poltrona Frau, Giorgio Collection and Pinetti, developing co-marketing concepts, webinars and audience-growth activity.
• Built the brand's social presence from launch to 10.5K Instagram followers and 3.8M+ organic views, while using performance insight to refine creative, messaging and channel decisions.
• Improved commercial campaign performance by reducing Meta CPL by 44% and increasing landing-page conversion from 5.15% to 7.72% through campaign and customer-journey optimisation.

Growth Marketing & Brand Lead at Stizhok Hotel & Restaurant (2026-07 – Present)

15-room hospitality, restaurant and events complex | Consulting project

• Lead the end-to-end brand refresh and positioning, defining visual identity, tone of voice, audience priorities and the customer experience across social, website, guest communications and booking touchpoints.
• Built the marketing and content system from the ground up across campaigns, direct-booking communications, website/SEO foundations, offers and local partnerships, coordinating creative delivery and commercial priorities.
• Contributed to a 3.5x increase in monthly revenue and full occupancy across all 15 rooms in July and August through stronger positioning, channel activity and direct-booking communications.

Social Media & Community Coordinator at The Club London (2024-11 – 2025-05)

Private members club

• Supported the launch of a premium private members club, helping shape brand identity, visual direction, content pillars, member communications and community experience.
• Produced partnership and event campaigns with luxury, hospitality and lifestyle brands and supported member experiences from concept and communications through on-site delivery.
• Directed videographers and photographers on content shoots, including long-form YouTube interviews, briefing collaborators and maintaining a consistent premium visual standard.

Guest Experience Coordinator at Broadwick Soho Hotel (2023-08 – 2024-09)

Luxury boutique hotel

• Supported the pre-opening and launch of a 57-room luxury hotel, building first-hand understanding of premium hospitality, guest expectations and high-touch brand standards.
• Worked alongside marketing and guest-relations teams on influencer visits, photoshoots, VIP journeys and launch activity, coordinating details across multiple stakeholders in a fast-paced environment.

Freelance Brand & Growth Marketer at Oops! Beauty (2025-11 – 2026-04)

Independent beauty brand

• Repositioned the brand and refined messaging, offers and creative direction to create a clearer, more consistent consumer proposition.
• Managed social content and Meta advertising, generating 600+ new Instagram followers and £3K+ in additional revenue within three months.

Wholesale Intern at David Koma (2021 – 2023)

Luxury fashion

• Supported showroom preparation, collection launches, market research and luxury brand communication.

Guest Experience & Spa Receptionist at Nobu Hotel Shoreditch (2021 – 2023)

Hospitality

• Delivered premium front-of-house service and coordinated bookings and guest journeys.

Shift Manager at Joe & The Juice (2021 – 2023)

Team operations

• Progressed from Team Member within three months; managed daily operations, team coordination, service standards and staff training.

BSc (Hons) in Business and Marketing – Anglia Ruskin University (2022 – 2025)

BTEC Level 3 National Extended Diploma in Business – City of Westminster College (2019 – 2022)