Oliver Hams

Sales director with nearly 20 years in sales and 15+ years leading and coaching teams.

At Assets For

Life I personally closed £15m in four years at a 70% close rate, led a 12-person sales and programme team, and lifted team close rates from 40% to 60%+ while company revenue grew from £7m to £15m. Before that I ran my own sales training consultancy, training more than 50 sales organisations. Equally at home closing high-value deals, coaching a team or building the playbook they sell from.

Director of Sales (contract) at Assets For Life (2024-03 – 2026-10)

UK education company selling mentorship programmes in property, sales, public speaking and trading (£10k–£45k per programme)

• Led a 12-person team of 4 closers, 3 telephone sales staff, 3 academy events managers and 2 academy programme managers.
• Exceeded the 2025 annual target and beat the H1 2026 target by 21%, with targets tracked per event, monthly, quarterly, half-yearly and annually.
• Raised the team close rate from 40% to a minimum of 60%, often above 80%, through structured coaching and live-call feedback.
• Kept a personal book alongside leading the team: £15m closed over four years at an average 70% close rate.
• Set sales strategy and targets, and ran forecasting and market analysis for the leadership team.
• Worked with the Head of Marketing and Director of Operations to keep sales, marketing and operations aligned on campaigns, events and delivery.
• Managed B2B partnerships with other educators in the property and wealth training sector.

Sales Performance Manager (contract) at Assets For Life (2022-09 – 2024-03)

• Coached sellers one to one, reviewed calls and ran performance reviews.
• Used forecasting and performance data to find skills gaps and aim training where it had most impact.
• Closed high-value programme sales personally.

Co-Founder & Director (part-time) at Keystone Development Group (2023-01 – Present)

• Completed 2 developments totalling 10 units and £6m gross development value.
• Raised £4m from 9 private investors plus bank finance, and manage investor relationships and reporting.

Senior Portfolio Manager at Valiant Capital Partners UK (2021-02 – 2022-09)

• Worked in the new business team, winning new investment clients.

Founder & CEO (part-time) at ArtPro Platform Ltd (2017-06 – 2021-09)

• Founded and led a blockchain-based online art marketplace, building its team and partnerships.

Owner & Managing Director (part-time) at The Sales Training Room Ltd (2014-03 – 2021-02)

• Trained more than 50 sales organisations in the UK.
• Built each programme around the client's own sales process, with measurable performance goals.
• Advised clients on investment strategy in commercial property and fine art.

Senior Portfolio Manager at Drift Capital Partners (2010-07 – 2015-09)

• Worked in the new business team, winning clients for fine art and gold bullion investments.

Account Manager at That Media Ltd (2009-02 – 2010-06)

• Managed advertising accounts including DFS, City Cruises, The Body Shop and Carphone Warehouse, worth about £5m a year in combined spend.

Sales Manager at Anthony Martin Estate Agents (2006-08 – 2009-02)

• Led and trained the branch team across sales and lettings.