Omar Monsef

Social-first creative producer who launches brands from scratch and makes platform-native content that performs. Creative producer and strategist with 8+ years building brand identities, content strategies, and developing digital campaigns across MENA and London. I lead creative at both agency and brand level, from concept through production, with a track record of growing audiences, launching brands, and shipping work that performs.

Senior Content Creator & Copywriter at MediaHolic (2023-02 – 2023-12)

Led brand identity development, content strategy, and campaign copywriting as the senior creative on a fast-moving digital agency team.

• Built 7 complete brand identities in 6 months — naming, positioning, tone-of-voice architecture, visual language, and social content systems.
• Developed audience-first content strategies: researched personas, mapped content journeys, and built platform-specific posting frameworks.
• Wrote campaign copy across social, web, email, and OOH — adapting tone and register to each brand's personality and audience.
• Managed simultaneous workstreams across 7 active accounts, owning timelines, feedback cycles, and final quality sign-off.

Independent Director, Content Creator & Founder at Freelance / Curated Next Wave (2017-01 – Present)

Ongoing independent practice producing branded video, social content, and campaign assets across fashion, music, education, and lifestyle.

• Founded Curated Next Wave, a London-based art & design initiative supporting emerging creative talent through curated exhibitions, creative programming and community engagement — in collaboration with Schöni Projects.
• Produced branded films, social content, campaign assets and music videos across fashion, lifestyle, education and entertainment.
• Led projects from concept development and scripting through production and post-production.
• Developed creative treatments, visual concepts and platform-specific storytelling strategies.
• Managed client relationships, presentations and project delivery independently.

Head of Creative at Bellcom × Limecom (2021-07 – 2022-07)

Led the creative department across a regional digital agency, managing a multi-disciplinary team and owning end-to-end output for major MENA accounts.

• Defined and enforced the creative vision across all accounts — setting brand standards, reviewing outgoing work, and maintaining consistency.
• Grew Sale Sucre's audience engagement by 190% (20K → 58K) through a repositioned social-first strategy and consistent brand voice.
• Led concept development for real-estate launch campaigns (Samcrete: Pyramids Heights Residences, ICONIA) — identity, language, digital/OOH.
• Briefed, directed, and reviewed designers, videographers, and copywriters; presented strategies and results directly to senior clients.

Content Creator — Digital Creative Team at Tarek Nour Agency (2021-06 – 2021-08)

Specialist creative contributor at one of Egypt's most prestigious and longest-standing ATL agencies.

• Joined campaign ideation sessions — contributing concepts, messaging angles, and executional ideas across broadcast, digital, and event.
• Developed storyboards and visual treatments for multi-platform campaigns, translating strategy into concrete executions.
• Wrote and adapted copy for social, event comms, and brand content — within strict guidelines for major national accounts.
• Collaborated closely with senior art directors and strategists, gaining exposure to large-scale ATL production workflows.

Creative & Operations at Tayarah · Gouna Film Festival (2020-08 – 2020-09)

Embedded in a fast-paced event production team for on-ground content and creative operations at one of the region's most prominent cultural festivals.

• Conceptualised and produced real-time content for the Gouna Film Festival — red-carpet moments, behind-the-scenes footage, and brand activations.
• Developed creative formats for celebrity game shows and branded entertainment, including on-site directing and content capture.
• Coordinated creative, production, and client teams to deliver on tight event timelines without compromising quality.
• Supported brand integrations for Pepsi, O West Real Estate, and 'El3ab ya Negm' by Tayarah.

Head of Creative at Random Content (2019-12 – 2020-04)

Led creative strategy and campaign development as the senior creative at a boutique content agency.

• Developed concept strategy and campaign narratives for Vodafone Egypt — one of the country's highest-profile telecoms brands — across social and digital.
• Directed social media campaigns for Saula Sweets, building seasonal content calendars and brand-consistent visual formats.
• Owned the full creative process from briefing and concepting through directing production and reviewing final assets.

Assistant Director at Jehan Noujaim & Karim Amer · Golden Globe-Winning Production (2018-04 – 2019-01)

Supported two internationally acclaimed documentary directors on a production that received a Golden Globe — a rare early-career credential in narrative non-fiction filmmaking.

• Assisted in on-set directing — managing talent, supporting scene blocking, and maintaining continuity between shooting days.
• Served as Associate Casting Director: led outreach to subjects and contributors, managed scheduling, and streamlined the casting workflow.
• Coordinated between production, camera, and talent — a key communication link keeping shoots on schedule.
• Contributed to pre-production: location prep, shot-list reviews, and shoot-day briefings.

Creative Trainee at Monkeys in Tuxedos

Brand productions for Red Bull & Nestlé — concept development, shoot logistics, and asset delivery under senior creative leads.

Asst. Producer at Hama Production

Ad shoots & Ninja Warrior Arabia — on-set logistics, talent coordination, and post-production handover.

Asst. Producer at Animation Advertising Media Hub

Animated advertising for Ads Rodus (Saadi Gohar) — script-to-screen workflows between creative and animation teams.

Asst. Producer & Junior PR at Kay-Oh & Ginger Talent

Toasties, Castrol Oil, Careem, Sunsilk — press coordination, event logistics, and on-set producing.

MA in Graphic Design – University of the Arts London (UAL) (2024 – 2025)

Diploma in Digital Marketing & Graphic Design – SAE Institute, Dubai (2022)

BA in Filmmaking – Kingston University, London (2014 – 2018)