Omolayo Adeyeye

My academic journey has equipped me with the analytical acumen to dissect complex issues within the realm of criminal behaviour, the justice system, and sociological constructs. I have honed my skills in critical thinking, research, and ethical reasoning, laying a solid foundation for both theoretical and practical exploration.

In parallel, my entrepreneurial endeavours have provided a dynamic context to apply these academic insights. As a steadfast entrepreneur, I have immersed myself in the multifaceted landscape of business, learning the art of strategic planning, resource allocation, and problem-solving. My experiences as an entrepreneur have instilled in me a relentless work ethic, a drive for innovation, and the ability to navigate ambiguity with poise.

Outstanding ability to plan and execute strategic priorities that drive the attainment of business goals and revenue. Equipped with the ability to deal with ambiguity and changing business requirements in a dead-line driven environment.

Self Employed Beauty Technician || September 2020 – Present

Established and operating a five-figure beauty business, specialising in [lash extensions] within the beauty industry. Being self-employed and running my own business over the years is a testament to my entrepreneurial spirit and demonstrates a unique set of skills and experiences that can greatly benefit the field of social media marketing.

social media 

• Customer Engagement: My experience in self-employment has honed my customer engagement skills. I’ve built relationships with clients and customers, responding to inquiries and feedback, which has helped maintain a positive online reputation. These skills are essential for managing a corporate brand's social media presence and engaging with customers effectively.

• Results-Oriented Approach: Self-employment often requires a results-oriented mindset.

I’ve set and achieved business goals, monitored key performance indicators, and adjusted my strategies based on data and insights.

• Adaptability: As a self-employed business owner, I’ve faced various challenges and uncertainties. My adaptability and problem-solving skills have been tested, which has taught me to pivot when necessary. This flexibility is crucial in the ever-changing landscape of social media marketing

• Budget Management: Self-employment often involves managing limited resources efficiently.

I’ve had to budget for advertising, marketing, and other expenses. This financial acumen can be applied to corporate roles where budget management is a key responsibility.

Social Media Content Creator || February 2019 – Present

YOUTUBE || February 2019 – Present

• Subscriber base over 30,000 and achieved over a million views on my platform, showcasing the ability to engage and captivate audiences.

• Demonstrated proficiency in video editing, graphic design, and social media management consistently over 5 years.

• Consistently produced high-quality content, maintained brand partnerships, and met deadlines.

• leveraged creativity and expertise to create engaging content across multiple social media platforms, including [YouTube, Instagram, TikTok].

• Consistently produced high-quality content, maintained well-known brand partnerships, such as brands, including BOOHOO, SKILLSHARE, PRETTYLITTLETHING, FASHIONNOVA, HELLOFRESH, and SCHUH, for sponsored content and promotions.

Skills Gained as a Content Creator:

• Digital Marketing: Expertise in creating and executing digital marketing campaigns, including influencer partnerships and sponsored content.

• Audience Engagement: Proven ability to build and engage an online audience through captivating content and community interaction.

• Content Production: Proficient in video editing, graphic design, and content creation tools.

• Brand Collaboration: Strong experience in collaborating with brands, negotiating partnerships, and delivering results.

• Time Management: Excellent time management and multitasking skills to maintain consistency in content production.

• Analytics and Insights: Ability to analyse social media metrics and insights to optimize content strategy and drive growth.

Customer Advisor – SITEL (NHS) || 2020

Working as a Customer Service Advisor for SITEL NHS during the COVID-19 pandemic presented a unique set of challenges and opportunities.

• Teamwork: Collaboration with colleagues was essential to provide comprehensive support. I worked seamlessly with my team, sharing information and resources to ensure a unified approach to addressing caller needs.

• Customer Satisfaction: My dedication to providing exceptional customer service resulted in consistently high customer satisfaction scores and positive feedback.

This contributed to the overall success and reputation of the team.

• Empathy and Compassion + Effective Communication:Dealing with individuals seeking healthcare assistance during a pandemic required a high degree of empathy and compassion. I recognized the stress and anxiety that callers were experiencing and provided emotional support, demonstrating genuine care for their well-being.

• Problem-Solving: Each customer interaction presented unique challenges. I became skilled at identifying issues, analysing them, and finding effective solutions.

My problem-solving abilities were instrumental in resolving customer inquiries and concerns.

• Resilience: The pandemic posed numerous challenges, including emotional strain and increased workload. My resilience allowed me to remain focused and maintain a positive attitude, even during demanding shifts.

• Crisis Management: Dealing with healthcare emergencies and critical situations, I acquired crisis management skills, remaining calm under pressure and taking swift, appropriate actions to assist callers in distress

I attended the University Of Leicester in 2019 and graduated in 2022 With a 2:1 in Criminology.

My academic journey has equipped me with the analytical acumen to dissect complex issues within the realm of criminal behaviour, the justice system, and sociological constructs. I have honed my skills in critical thinking, research, and ethical reasoning, laying a solid foundation for both theoretical and practical exploration.