Paul Gleave

Experienced Digital Manager with a demonstrated history of working in various industries. Strong sales professional skilled in Search Engine Optimisation (SEO), Advertising, Sales, Management, and Account Management.

Ecommerce Manager at Peter Tyson (2025-01 – Present)

Worked alongside the commercial buying teams, and external marketing agency driving the ecommerce growth, maximise the experience for our customers, provide analytic data and improve the online customer experience. Ownership and management of the PPC & SEO strategy.

• Work alongside commercial buying teams and external marketing agency
• Drive ecommerce growth
• Maximise customer experience
• Provide analytic data
• Improve online customer experience
• Ownership and management of PPC & SEO strategy

Ecommerce Trading Manager at Purepay Retail Ltd (2021-01 – 2025-01)

In charge of EWM and Ponden Home website, social media and digital marketing. Managing a team comprising of graphic designers, photographer and merchandisers. Grew revenue 14% to over £4 million net in a year by increasing email efficiencies using abandon basket and lapsed customer initiatives.

Also instigated a robust PPC campaign growing ROAS and reducing COS. Working with Managing Director in development of overall digital and marketing strategy. Working with Product Director in assisting of catalogue creation, email, social and blogs.

Liaising with designer, printers, mailing and data house to ensure catalogue deadlines are met. Working with data house to set mailing plans, quantities and selections.

• In charge of EWM and Ponden Home website, social media and digital marketing
• Managed team comprising of graphic designers, photographer and merchandisers
• Grew revenue 14% to over £4 million net in a year
• Increased email efficiencies using abandon basket and lapsed customer initiatives
• Instigated robust PPC campaign growing ROAS and reducing COS
• Worked with Managing Director on overall digital and marketing strategy
• Worked with Product Director on catalogue creation, email, social and blogs
• Liaised with designer, printers, mailing and data house on catalogue deadlines
• Worked with data house to set mailing plans, quantities and selections

Digital Lead at Carlisle Brass (2017-01 – 2021-01)

Senior manager in charge of website, social media and all related digital projects. Managing a team across social media coordinators and graphic designers. Increased revenue through B2B website to include order forms and easier use of customer account back end systems, also segmented customer list to target key groups.

Developed newsletter email campaign. Project managed Avaya IP phone integration. Defining and implementing business growth and development strategies to drive down cost, increase turnover and margins.

• Senior manager in charge of website, social media and all related digital projects
• Managed team across social media coordinators and graphic designers
• Increased revenue through B2B website with order forms and improved customer account systems
• Segmented customer list to target key groups
• Developed newsletter email campaign
• Project managed Avaya IP phone integration
• Defined and implemented business growth and development strategies
• Drove down cost, increased turnover and margins

Online Channel Manager at Carlisle Brass (2015-01 – 2017-01)

In charge of online customers across business ranging from Architectural Ironmongers (AI) to Builders Merchants. Increased sales through the digital channels to over £5m in 2 years.

• In charge of online customers across business ranging from Architectural Ironmongers (AI) to Builders Merchants
• Increased sales through digital channels to over £5m in 2 years

Business Development Manager at Self Employed (2014-01 – 2015-01)

Credit card processing

Customer Account Manager at Creditfix Ltd (2013-01 – 2014-01)

Telesales Executive at CN Group Ltd (2012-01 – 2013-01)

Digital Customer Support Consultant at CN Group Ltd (2007-01 – 2011-01)

BA Hons in Media Studies and Communication – University College Worcester (1996-01 – 1999-01)

HND in Media Studies – University College Worcester (1996-01 – 1999-01)

BTEC National Diploma in Media Studies – Ysgol Emrys Ap Iwan (1988-01 – 1995-01)