Paul McDermott

Personable, versatile and experienced ecommerce leader with all-round online & multichannel retail skills - with experience as Ecommerce Director, Marketing Director and Change & Transformation programme management.

Excellent record of building, launching & growing ecommerce in retailers and brands.

Strong skills in leading change, developing people through coaching & mentoring, communicating ideas, managing and delivering successful projects, and adding strategic & tactical value to a range of businesses.

I have a wealth of experience in a wide range of roles covering all aspects of the customer journey – and spent time in a range of businesses from value-led FMCG retail to premium international brands in sport and leisure:

• brands including Speedo, Cotswold Outdoor, Snow+Rock, Ryman, MuscleFood and Poundland
• mail order, store and multichannel retailing in direct-to-consumer and B2B environments
• established UK market leaders, high-growth challenger brands, and multi-brand groups
• FTSE 100, independent, privately-owned, family-run, PLC and private equity For over ten years I’ve specialised in ecommerce, multichannel retail and online marketing roles in demanding businesses — from setup to driving growth — from delivery and execution, to leadership, strategy and change management.

I have a collaborative approach and a high-trust style that encourages participation, ownership and autonomy. I always take pride in the end results and get most satisfaction in how colleagues develop and grow... I positively encourage people to get the best from themselves and each other.

I’m attracted to roles where I can really add value and make a difference to customers, colleagues and the business – by simplifying the complex, solving problems, delivering change, and improving results.

CAM Certificate in Communications, Advertising & Marketing