Paul Watson

Experienced marketing copywriter, editor and content strategist with more than 12 years' experience creating high-performing digital content for publishers, brands and agencies.

Skilled in writing SEO-optimised website copy, blogs, landing pages, email campaigns and long-form content that increases organic traffic, engages audiences and supports commercial objectives.

Alongside an extensive journalism career with publications including The Guardian, VICE, ESPN, AskMen and The Daily Mash, I have produced copy for brands across the travel, hospitality and mental health sectors.

Freelance Marketing Copywriter & Journalist (2012-02 – Present)

Produce marketing copy and editorial content for national publications and commercial clients across multiple industries.

• Produced SEO-driven website copy and blogs for brands including Unmind, Flash Pack and The Hoxton Hotels
• Written for internationally recognised publications including The Guardian, VICE, ESPN, AskMen and The Daily Mash
• Develop content that balances search performance with engaging, brand-focused storytelling
• Adapt tone of voice for B2B, B2C and editorial audiences

Head of Content Curation & Development at GRV Media (2021-10 – 2023-01)

Led content strategy across a portfolio of 70 digital publications.

• Managed editorial quality across multiple high-traffic websites
• Led and mentored editorial teams
• Developed SEO-focused content strategies
• Worked with senior leadership on commercial content planning
• Ensured articles were optimised for Google Search and audience engagement

Managing Editor at GRV Media (2020-05 – 2021-10)

Built a new digital publication from launch.

• Grew the website to approximately 3 million monthly visitors
• Built an SEO strategy from the ground up
• Managed editorial budgets
• Led a team of writers and editors
• Planned content around search demand and audience trends

Senior Football Editor at GRV Media (2016-10 – 2020-05)

• Commissioned and edited high-volume digital content
• Optimised articles for organic search
• Worked with writers to improve readability and performance
• Managed editorial calendars

Co-host – The Sweeper Podcast (2023-02 – Present)

• Co-created a football podcast with a growing international audience
• Built an engaged community of over 5,000 listeners per episode and 150+ Patreon supporters
• Write promotional copy, newsletters and social media content