Pete Dent

I'm a marketing professional with over 30 years' experience who has embraced AI and automation as core tools to deliver high-quality marketing at scale. I combine creative and strategic skills with modern AI systems, including custom-built agents, to significantly increase output, consistency, and efficiency. I've worked across consumer and technical sectors, including marine engineering, and I lead marketing strategy and execution while collaborating closely with senior leadership and sales teams to drive commercial results.

I'm currently Digital Marketing Manager at House of Sarunds, where I've developed and implemented AI-driven workflows that have transformed how we produce and deliver marketing activity.

Digital Marketing Manager at House of Sarunds (2021-07 – Present)

• Led the development and implementation of AI-driven marketing systems and custom agents, significantly increasing output, efficiency, and consistency across campaigns and sales support materials.
• Lead all marketing activity including campaign development, content strategy, social media, and competitor analysis, working closely with senior leadership and the sales team.
• Support the sales team with marketing materials to help maximise customer and prospect interactions.
• Prepare all materials for trade shows, including social media content, copy, images, video, and photography.
• Use state-of-the-art computer-controlled camera rigs (edelkrone) for high-quality product photography and videography.

Senior Graphic Designer / Digital Marketing Manager at Salterns Marina Limited (2013-11 – 2021-07)

Handled marketing for both Salterns Marina and Golden Arrow Marine (marine engineering).

• Produced presentation materials for Volvo Penta and took a leading role in organising and preparing all materials for trade shows and exhibitions for Golden Arrow Marine, including graphics, displays, and supporting collateral.
• Delivered marketing across digital, print, and event channels in a technical marine environment.

UX Designer / Marketing Manager at The Cornmarket Gallery (2010-01 – 2013-12)

• Handled all marketing for the art gallery, including promotion of exhibitions and events.
• Designed and built a website enabling independent artists to exhibit and sell their work through the gallery.

Freelance Designer & Marketing Executive at Design F2 (1998-01 – 2013-11)

• Worked as a freelance broadcast animator for MTV at their Times Square headquarters (2000–2001), creating animations and motion graphics for on-air use.
• Worked as a freelance designer for multiple agencies (2002–2010), delivering creative work for major brands including Coca-Cola, Volkswagen, Martell, London Transport, and MCC (Lord's Cricket).

Graphic Designer / Marketing Executive at PP Design (1997-12 – 2002-07)

• Learned traditional graphic design methods, beginning with hand-cut Letraset typography for signage projects for major clients including the Post Office.
• Produced hundreds of detailed forms and brochures for leading financial institutions such as Zurich Financial Services and ABN AMRO.
• Worked with early versions of Photoshop and QuarkXPress on Macintosh computers during the transition from traditional to digital design workflows.

BA (Hons) in Graphic Design – University of Westminster (1996-01)