Peter Baker

Commercial Pricing with over 8 years of experience delivering pricing strategy, revenue optimisation, forecasting, commercial analysis and process automation across aviation, hospitality, technology and customer operations. Proven track record of supporting profitability through data-driven decision making, strategic pricing initiatives and analytical insights. Advanced user of Excel, Tableau, SAP, Power BI and Python, with experience managing international markets, leading commercial projects and automating reporting processes.

Pricing Strategy Analyst - IAG Cargo - Carrus Cargo Centre, Sealand Road, Hounslow, Middlesex, TW6 2JS

(2024-10)

• Manage strategic pricing initiatives across the MEPABA region (Middle East, Pakistan, Afghanistan, Bangladesh and Africa).
• Lead global RFP activities, supporting commercial growth and profitability objectives.
• Conduct market research and pricing analysis to support commercial decision-making and maximise revenue performance.
• Develop and maintain pricing recommendations through dynamic pricing models and SPOT pricing tools.
• Deliver weekly KPI reporting and performance tracking through Tableau and Excel dashboards.
• Produce forecasting and commercial performance analysis to support strategic planning.
• Manage fuel and cost analysis, implementing data-driven pricing strategies to optimise margins.
• Led the automation and standardisation of RFP processes, improving operational efficiency.
• Prepare contract amendments and commercial addendums in partnership with Compliance teams.
• Support joint commercial projects with Qatar Airways.
• Conduct commercial engine audits using BWISE, ensuring pricing compliance, data accuracy and governance standards.

Revenue Analyst - Warner Hotels - 1 Park Lane, HEMEL HEMPSTEAD HP2 4YL

(2022-08 - 2024-09)

• Performed long-term strategic analysis of hotel revenue performance against budget and forecast targets.
• Produced quarterly forecasting reports and commercial insights highlighting performance-to-go opportunities.
• Identified pricing challenges and revenue opportunities across hotel operations and departments.
• Provided commercial support to Sales and Marketing teams through KPI analysis and revenue reporting.
• Automated reporting processes using VBA and Python, improving reporting efficiency and reducing manual effort.
• Produced STR market share reporting and competitor pricing analysis.
• Developed weekly Tableau reporting to support commercial decision-making.
• Led key business projects, including customer segmentation and 2024 target-setting initiatives.
• Supported the implementation of a new commercial engine and enterprise data platform.

Junior Analyst - Rakuten Advertisement - 71 Queen Victoria St, London EC4V 4AY

(2022-03 - 2022-07)

• Automated business reporting processes to increase efficiency and data accuracy.
• Produced account performance reviews and commercial insights for stakeholders.
• Monitored and reported on key performance indicators.
• Developed basic forecasting and trend-analysis reports.
• Generated return-day performance reporting.
• Supported data and code-clean-up initiatives through GitHub-related project activities.

Collections Analyst - Citrix System UK Ltd - Chalfont St Peter, Gerrards Cross SL9 0BG

(2019-11 - 2022-02)

• Managed customer accounts across the Nordics, Middle East and Mediterranean regions.
• Produced weekly cash flow and collections reporting across the EMEA region.
• Investigated and resolved discrepancies between invoices, purchase orders and customer statements.
• Performed credit checks and risk assessments.
• Created manual billings and supported account reconciliation activities.
• Worked closely with internal and external stakeholders to resolve complex account issues.

Sales Admin & Contact Centre Specialist/Customer Service Representative - Ariston Thermo UK - Artisan Building, Hillbottom Rd, High Wycombe HP12 4HJ

(2018-01 - 2019-11)

• Managed customer relationships and administrative support activities for key business partners.
• Delivered customer service and account management support.
• Supported the escalation team in resolving complex customer cases.
• Contributed to the company's Zero Waste initiative alongside international teams.
• Managed engineer parts inventory and spares requirements.
• Assisted with maintenance and development of the Ariston Portal platform.

2:1 Economics (Ba) Degree - Economics - De Montfort University (2017)