Phillip Mason

Consultative, results-driven Senior Business Intelligence Analyst with over 15 years of experience partnering directly with client teams and stakeholders to translate complex datasets into intuitive, action-oriented BI solutions. Expert across the Microsoft BI Stack (Power BI, DAX, Power Query, SQL Server) and cloud data platforms (Snowflake, Databricks), with a strong passion for visual storytelling, UX best practices, and actionable dashboard design. Proven track record in acting as a trusted BI consultant—defining core KPI frameworks, presenting solutions, and driving BI adoption across organizations.

Obligation Delivery Senior BI & Data Solutions Lead - E.ON

(2024 - 2026)

• Client & Stakeholder Consultancy: Acted as the primary BI consultant for cross-functional stakeholders (Finance, Operations, Client Delivery), defining core strategic KPIs and translating business requirements into tailored reporting frameworks.
• Interactive Dashboard & Storytelling Design: Designed and delivered interactive Power BI solutions applying user-centric visualisation principles to present complex metrics through clear, actionable stories rather than passive data tables.
• High-Volume SQL & Data Modelling: Authored high-performance SQL scripts, complex DAX measures, and robust dimensional data models across large-scale enterprise datasets (tens of millions of records) in SQL Server and Snowflake.
• Solution Demos & Stakeholder Alignment: Confidently presented and demoed new BI features and interactive dashboards to executive leaders and operational partners, driving platform adoption and user confidence.
• Process Automation: Engineered automated reporting workflows using Power Automate and SQL Server, significantly reducing manual data prep and lowering report latency.

Obligation Delivery Data & BI Analyst - E.ON

(2015 - 2024)

• Enterprise BI Rollout & Adoption: Spearheaded the wider transition to Power BI across business units, establishing UI/UX best practices and advising teams on data visualization principles to maximise clarity and adoption.
• Actionable Analytics & Trend Modelling: Performed deep-dive trend, risk, and variance analysis to unlock hidden operational insights, directly informing business strategy and operational decision-making.
• Self-Service Enablement & Mentorship: Mentored team members and business analysts on DAX, SQL, and data presentation concepts, fostering a data-driven culture and self-service reporting capabilities.
• Data Quality & Reconciliation: Managed systematic data reconciliation across legacy relational databases and digital tools to maintain single-source-of-truth integrity in production reports.

ECO Carbon Savings Delivery Manager - E.ON

(2014 - 2015)

• Operational & Performance Analytics: Evaluated delivery metrics and performance data using SQL and Excel to mitigate risks, optimize resource allocation, and support regulatory compliance.
• KPI Standardisation: Partnered with internal and external partners to standardize performance definitions, align KPI logic, and improve data quality across delivery channels

SME TPI Journey & Customer Experience Manager - E.ON

(2011 - 2014)

• Performance & Channel KPI Management: Led end-to-end journey reporting across digital and partner channels, establishing core KPI dashboards to measure partner success and customer outcomes

Journey & Customer Experience Analyst - E.ON

(2002 - 2011)

Quality & Audit Advisor - E.ON

(2002 - 2011)

Cross Sales Advisor - E.ON

(2002 - 2011)

A-Levels - Business Studies, Sociology, and PE