Phoenix Paterson

Dynamic and highly versatile Social Media Manager and Content Producer with 8 years of experience driving audience growth and digital engagement across the music, entertainment, and commercial sectors. Proven track record of executing high-impact marketing campaigns, from scaling new TikTok channels to selling out a live Sofar Sounds event in under 3 weeks. Expert in end-to-end multimedia production, utilizing Adobe Premiere Pro, CapCut, and Canva to film and edit viral-ready content.

Combines creative expertise with advanced crisis management, communication, and rapid problem-solving skills sharpened in high-pressure clinical environments as a Senior Imaging Support Worker for the NHS.

Marketing & Live Music Events Producer at Sofar Sounds Bath (2026-04 – Present)

• Coordinate end-to-end delivery of live music events for Sofar Sounds, managing artist liaison, venue logistics, timelines, and on-site operations to ensure smooth audience experiences.
• Drive audience growth and ticket sales through social media marketing, community outreach, and local promotional campaigns successfully selling out my first event in under 3 weeks.
• Build relationships with artists, venues, and local partners to source opportunities, solve operational issues, and strengthen the regional live events network.

Senior Imaging Support Worker at Royal United Hospital Bath (2025-05 – Present)

• Assisted radiology teams across MRI, CT, Ultrasound, and ED X-ray, managing patient preparation and prioritising rapid workflows within a high-pressure clinical environment.
• Executed administrative and data operations in the Emergency X-Ray Department, coordinating scheduling, updating patient records, and facilitating clear cross-departmental communication.
• Learned complex medical terminology and procedures including CT-guided biopsies, drainages, and ultrasound injections to ensure clear communication with patients and clinical staff.

Social Media Manager & Content Creator at Avon Security (2025-10 – 2025-12)

Contract role

• Produced high-quality multimedia content and graphics for Avon Valley's Instagram, increasing overall channel aesthetic, audience engagement, and brand consistency.
• Managed daily account operations, scheduling posts, engaging with followers, and utilizing platform insights to optimize content performance during the campaign

Social Media Manager & Content Creator at Bath Lightning Basketball (2024-09 – 2025-02)

Freelance role

• Launched and scaled a new TikTok presence from scratch, securing over 50 targeted followers within the first 7 days by capitalizing on trending sports formats.
• Accelerated Instagram reach by 6,000+ views within a two-week period through the strategic filming, editing, and deployment of dynamic short-form Reels.
• Captured high-energy, behind-the-scenes footage and scrimmage action, translating raw sports clips into engaging digital storytelling that boosted overall club engagement.

Music PR & Social Media Coordinator at Various Artists (2025-03 – 2025-12)

Freelance role

• Executed comprehensive digital marketing campaigns for 6 single releases, developing end-to-end promotional strategies to maximize track visibility and audience reach.
• Produced and optimized engaging multimedia assets, including tailored short-form video Reels, promotional graphics, and professionally edited photography across TikTok, Instagram, and Facebook.
• Spearheaded public relations and outreach efforts, successfully pitching new music to playlist curators and coordinating distribution campaigns targeting regional radio stations.

Content Creator & Social Media Assistant at Juno Bar & Kitchen Bath (2025-03 – 2025-05)

• Created Instagram posts and Reels using current social media trends (audio, formats, challenges) to keep content fresh and relevant.
• Managed posting and basic optimisation (captions, hashtags, tagging) to drive engagement and increase visibility.
• Planned and filmed on-site content at Juno Bar and Kitchen to highlight the venue, atmosphere and events.

BA (Hons) in Commercial Music – Bath Spa University (2021 – 2024)

Level 3 in Creative Practitioner – Access Creative College (2019 – 2021)