Qian Yirui

Student at King's College London

Working in Creative Industry

April 2024-present Awards Processor, Cannes Lions International Festival of Creativity, London

1. Entry Management: Oversaw the meticulous processing and categorization of over 100 creative entries from global participants on a daily basis, ensuring each submission met the festival's stringent criteria and standards for creative excellence.
2. Problem Resolution: Acted as the primary liaison for the entrants globally, providing timely and effective solutions to a wide range of entry-related queries; shared knowledge about the latest trends and standards within the creative industries, with Cannes Lions Awards recognized internationally as the pinnacle of creative achievement within the advertising and creative industries.
3. Cross-functional Collaboration: Engaged with various departments, leveraging strong organizational and communication skills to facilitate the seamless operation of the awards process. 

June 2021-March 2022 MKT Intern, Danone Nutricia, Shanghai

1. MKT campaigns: Collaboratively work with other departments like marketing, sales, and product development to create coordinated campaigns, including Medical Worker’s Day, Mid-autumn Campaign, Double 11 Shopping Festival, China International Import Expo.
2. Data Analysis: Collected and organized data, including exposure, engagement, conversion rate, GMV and user behaviour to monitor the performance of our feeds. For example, I used “Oceanengine” to measure performance on TikTok.
3. Website Curation: Verified the accuracy of the creative output and generated ideas for stories, features and shopping pages, working in cooperation with the agency "Zhixiang”
4. Cross-Functional Collaboration: Translated legal documents, ingredients table and product brochures to help the communication between different departments.

July 2019-Aug 2019 MKT Intern, Magazine ‘Reader’, Shanghai

1. Content creation: Wrote social copies and social calendar, generating ideas for stories, features, shopping pages， posters and visualization products.
2. Cooperation and Organization: Launched feminism reading club activities in cooperation with book clubs like ‘Cihuai’ and ’Dafang’, serving more than 2000 audiences in total. 
3. SEO: Executed A/B tests to measure and optimize the effectiveness of content elements, and stayed updated with the latest trends, tools, and best practices in copywriting and content creation

2022-2023 MA Modern Language, Literature & Culture, King’s College London

Graduate with Merit

Modules Included: Racialisations across the Iberian Worlds; Topics in Asian Cinema.

1. Cultivated research and analytic ability through academic research.
2. Gained in-depth cultural background knowledge.

2018-2022 BA Business English, Shanghai University of International Business

Economy

87.85/3.67

Modules Included: Marketing; International Trade; International Business Negotiation.

1. Commercial awareness developed through the study of economy and business.
2. Improved oral communication skills and confidence through 30+ presentations.