Designer & Illustrator - Mother London - London, UK
(2019-01 - 2024-12)
- Designed graphic and illustration led campaign systems, social assets, and OOH communications for IKEA, Uber, KFC, Sky, Penguin, and Capital One.
- Produced high volume creative across integrated campaigns in fast-paced environments.
- Collaborated with strategists, creatives, and producers to deliver production ready assets under tight deadlines, contributing to concept development, visual design, and campaign execution across print, digital, and experiential platforms.
- Supported brand strategy by developing visual assets that maintained creative integrity while aligning with client objectives.
- Assisted in internal diversity and inclusion initiatives, including setting up Familiar Faces, a network for employees of colour, and contributing to Kindred Council, reviewing campaigns to ensure cultural sensitivity and reduce potential harm.
- Produced high quality design deliverables under tight deadlines, coordinating with copywriters, strategists, and external vendors to ensure cohesive output.
- Mentored junior designers, providing feedback on design technique, workflow efficiency, and creative problem solving.
- Participated in client meetings, presenting concepts and iterating designs based on feedback, ensuring campaigns met both creative and commercial goals.
- Identified opportunities for innovation within campaigns, including exploring emerging visual trends and audience engagement strategies.
Creative & Design Consultant - Islamic Aid
(2024-05 - 2025-09)
- Led a full creative and UX audit of digital platforms, donation journeys, and visual communications to rebuild trust, transparency, and donor confidence.
- Developed a creative vision for website redevelopment in collaboration with developers, proposing structural UX improvements, iconography systems, and campaign refresh frameworks.
- Designed campaign assets, social content, and donor communications strengthening emotional connection and fundraising impact.
- Built visual systems prioritising clarity, dignity, accessibility, and ethical storytelling.
Pro Bono Designer - Hind Rajab Foundation
(2025-01 - 2026-01)
- Developed the foundation's logo and visual identity system.
- Created sensitive campaign assets and social content supporting humanitarian advocacy, remembrance, and justice-led storytelling.
- Built a scalable brand system enabling rapid deployment of campaign communications.
Designer & Campaign Creative - Palestine House & Gaza Cola
(2024-01 - 2025-12)
- Designed posters, campaign assets, and visual communications for Gaza Cola, a cultural resistance-led product supporting Palestinian self-determination.
- Developed iconographic systems to articulate beliefs, values, and political identity through accessible visual language.
- Supported platform growth and fundraising initiatives through campaign storytelling and visual strategy.
- Work awarded a World Illustration Award for cultural impact and narrative strength.
Pro Bono Designer & Photographer - Hackney ESEA Community Centre
(2025-01)
- Deliver photography, campaign visuals, and fundraising communications supporting grassroots community initiatives.
- Designed merchandise including a branded t-shirt rooted in the organisation's cultural heritage and history.
- Produced social content, event assets, and promotional materials increasing awareness and community funding.
- Collaborate closely with staff and volunteers to centre community voices through inclusive storytelling.
Designer & Identity Creator - Bid for Sudan
(2025-11 - 2025-11)
- Rapidly developed logo and visual identity for a charity bidding platform supporting Sudan.
- Established a coherent visual language within a single day, enabling the website to attract donors and skill contributions immediately.
- Contributed to user trust and platform credibility through consistent branding and clear storytelling.
Illustrator & Designer - Hardie Grant Books (Penguin)
(2024-01 - 2024-07)
- Produced instructional and editorial illustrations for Modern Upholstery (2024).
- Designed infographic-style visuals translating complex technical processes into accessible content.
- Delivered print-ready artwork in collaboration with editors and production teams.
Junior Designer - Design Bridge
(2018-01 - 2019-09)
- Supported branding and packaging design across multiple sectors.
- Assisted with art working, presentations, and client pitch materials.
- Conducted visual research and competitor analysis.
Freelance Illustrator & Designer - Feedback Global
(2023-12 - 2024-02)
Created conceptual campaign illustrations addressing industrial overfishing. Translated complex environmental issues into accessible visual storytelling. Designed assets for print, digital, and social platforms.
