Rachel Otukoya

A strategic and impact-driven marketing and communications professional with 8+ years’ experience delivering high-‎performing, multi-channel campaigns across membership organisations, charities, education and consumer sectors. ‎Skilled in creating compelling content from podcasts, video and digital assets to email marketing and social media ‎campaigns that engages audiences and drives growth. Adept at aligning communications with KPIs and brand strategy, ‎developing tailored supporter journeys and ensuring all outputs meet the highest standards of accuracy and ‎accessibility. Collaborative and adaptable, with proven success in stakeholder engagement, internal communications ‎and fostering strong cross-team relationships.‎‎

Key Achievements

 Increased membership renewals by 20% and boosted email open rates by 15% through personalised journeys ‎using Dotdigital.‎

 Achieved 98% capacity at a flagship industry Congress with fully booked dinner event through strategic ‎campaign delivery.‎

 Grew social media audiences by 30% across LinkedIn, X, and Instagram with data-led content strategy.‎

 Supported 60% YoY sales growth in consumer product categories through digital marketing and SEO strategy.‎

 Won an Outstanding Business Partner Award in recognition of exceptional campaign and business ‎performance.‎

Core Competencies

 Leadership & Strategy: Strategic Communications | Campaign Planning | Stakeholder Engagement | Budget ‎Management | Brand Governance

 Digital & Campaign Execution: Email Marketing (Dotdigital) | SEO/SEM | Social Media Strategy | Google Ads & ‎Analytics | CMS (Umbraco)‎

 Engagement & Relationship Management: Membership Engagement | Donor Stewardship | Supporter ‎Journeys | CRM (Raiser’s Edge, Monday.com)‎

 Performance & Insight: ROI Tracking | Data Visualisation | Post-Campaign Analysis | KPI Reporting | CRM ‎Segmentation

 Tools: Canva | PowerPoint | HTML | Microsoft Office | SharePoint | Hootsuite ‎

Work Experience

Feb 2025 – Nov 2025 Marketing and Membership Coordinator Association of Dental Implantology (Remote) FTC

‎ An educational charity for dental implant professionals.‎

• Led strategic delivery of multichannel marketing campaigns across email, social media ‎and website, driving 20% increase ‎in renewals and 15% uplift in open rates.‎
• Created engaging graphics and short-form video content using Canva and Adobe Express.‎
• Developed and executed content strategy aligned with ADI’s membership goals, enhancing ‎visibility of CPD events and ‎Congress promotions.‎
• Created engaging graphics and short-form video content using Canva and Adobe Express.‎
• Maintained and updated charity website content via WordPress CMS, ensuring brand alignment and accessibility.‎
• Achieved record-breaking engagement at ADI Congress 2025, with 98% capacity in ‎workshops and fully booked Gala ‎Dinner.‎
• Oversaw social media strategy and content creation, growing followers by 30% and ‎boosting event registrations.‎
• Managed Umbraco CMS website updates, improving UX and increasing engagement by ‎‎15%.‎
• Produced promotional assets using Canva and PowerPoint, enhancing brand recognition and ‎sponsor value.‎
• Collaborated with senior leadership, external agencies, and sponsors to align messaging and ‎maximise reach.‎
• Aligned marketing output with organisational KPIs and introduced innovations to improve ‎digital engagement.‎
• Planned and managed paid campaigns on Facebook and LinkedIn, using A/B testing and analytics to optimise ‎engagement and supporter conversion.‎

Jun 2024 – Jan 2025 Supporter Care and Membership Engagement Assistant Blind Veterans UK (Remote)‎

‎ A national charity providing lifelong support and rehabilitation for blind and vision-impaired ex-‎service members.‎

• Managed supporter journeys and stewardship strategies, increasing appeal response rates ‎and retention by 5%.‎
• Acted as first-line contact for supporter engagement, resolving queries and feedback to ‎deepen trust.‎
• Maintained CRM data (Raiser’s Edge), integrated third-party imports and enabled effective ‎targeting. Strengthened ‎supporter relationships through tailored stewardship and segmented communications, increasing donor retention by ‎‎15%.‎
• Collaborated with Fundraising and Communications teams to align supporter messaging with brand mission and tone.‎
• Delivered insight reports on donor segmentation to inform the award-nominated “Lost and Found” campaign.‎

Jan 2024 - Mar 2024 Marketing Communications Officer Alliance Française MK (Freelance) FTC

‎ A non-profit cultural centre promoting French language and francophone culture in Milton ‎Keynes.‎

• Delivered through-the-line marketing to boost cultural awareness and drive event ‎attendance.‎
• Executed donor engagement strategies, including newsletter production and sponsorship ‎outreach.‎
• Managed local partnership initiatives and media outreach to promote cultural awareness and increase event attendance.‎
• Supported sponsorship engagement for the inaugural French Festival, ensuring strong brand presence and stakeholder ‎collaboration.‎
• Provided post-campaign analysis to guide future planning and improve targeting.‎

Dec 2022 – June 2023 Business Analyst Almond Media Limited, UK (FTC)‎

‎ A UK-based media and project management consultancy.‎

• Supported project teams with stakeholder communications, milestone tracking and ‎reporting.‎
• Delivered stakeholder summary packs and coordinated RAID-compliant updates on ‎SharePoint.‎
• Facilitated one-to-one calls with project managers, supporting change communication ‎processes.‎

May 2019 – Oct 2022 Product Marketing Manager/Business Partner Philips Domestic Appliances

‎ A global leader in home appliances, from kitchen to garment care products.‎

• Led shopper and trade marketing strategies across Nigeria, securing 50% TOMA, 20% ‎market share, and 80% shelf share.‎
• Contributed to revenue growth from $6.8M to $14.3M through demand generation and ‎channel development.‎
• Oversaw cross-functional campaign execution, including go-to-market and in-store ‎promotions.‎
• Developed and launched award-winning House To Home kitchen appliance campaign, ‎increasing category demand by ‎‎25%.‎
• Delivered digital campaigns using Google SEM, email marketing and localised content, ‎resulting in 60% sales growth YoY.‎
• Managed external agencies and internal teams to execute branding and engagement ‎strategy.‎
• Delivered automated workflows, built email campaigns and dashboards in HubSpot

Indian Institute of Digital Education IIDE ‎

Diploma of Higher Education Digital Marketing

Modules Including: Website Development • Search Engine Optimisation • Search Engine Marketing • Google Analytics • ‎Social Media Marketing & Media Buying • Dissertation: Customer Experience Journey

Igbinedion University Okada ‎

BSc (Hons) Microbiology with a focus on Industrial Microbiology