Rafael Pina

Freelance workflow: Organised digital asset archives, maintained file organisation, and kept backups up to date across freelance projects.

Freelance at FREELANCE – IMAGE SERVICES (2025-02 – Present)

• Fashion & Commercial Campaign Execution: Direct and execute editorial, fashion, and commercial photography projects, delivering high-end visual assets shot both in-studio and on-location.
• Studio Photography & Retouching: Shoot and retouch e-commerce and editorial imagery using Capture One, Photoshop, and professional lighting setups including strobes, continuous lighting, and gel setups.
• Cultural Brand Storytelling: Lead visual research, shoot production, and retouching for editorial, fashion, and commercial image projects, developing visual concepts and delivering final campaign imagery.
• Client Portfolio: Photographed and produced projects for Von Dutch, BOY London, Sans Patrie, CLASH, VIPER, and the University of the Arts London (UAL).
• Industry Talent & Agency Collaboration: Collaborated with premier model and creative management agencies—including IRIS Management, Godel Management, Grey Model Agency, MIRRRS Models, MONAD, and Genesis—to source talent, direct styling, and deliver premium portfolio assets.

SALES REPRESENTATIVE at ESSILORLUXOTTICA (2026-07 – Present)

• Deliver a premium, consultative shopping experience on the floor of an Oakley flagship, building lasting rapport that converts first-time visitors into loyal customers
• Serve as a trusted brand ambassador, drawing on in-depth product knowledge across the eyewear and performance ranges to guide each customer to the right choice
• Consistently meet and exceed individual and store sales targets, driving conversion and KPIs in a fast-paced, high-footfall environment
• Uphold the flagship's visual merchandising and presentation standards, keeping displays immaculate, well-stocked and fully on-brand

PRODUCER & CONTENT INTERN at UNSUNG AGENCY (2026-03 – 2026-06)

• Organic & Paid Strategy Overhaul: Overhauled with a team of 2 the organic social content strategy for Von Dutch UK, generating 789 total orders and £3K in purely organic revenue within a 2-month period.
• Performance Creative Production: Produced and optimized visual assets and ad creatives that delivered 3.6x ROAS on Meta, generated 386+ Google Ads conversions, and drove £34K in ad-attributed sales.
• Campaign Creative Direction (Von Dutch): Led end-to-end production for the Spring/Summer e-commerce collection, developing campaign decks and coordinating location scouting, equipment, talent, and lighting setups.
• Multi-Client Content Creation: Directed, shot, and edited social content and performance-driven ad creatives for lifestyle brand/tattoo studio Sans Patrie, artist Tom Warwick, and Still Studios, adapting the visual approach to each brand.
• Production Logistics & Casting: Managed the Von Dutch Spring/Summer e-commerce collection shoot from concept to execution with a coworker, handling budget sourcing and allocation, equipment procurement, and talent casting to deliver the final campaign assets within budget.

JUNIOR CREATIVE & SALES at BLANCHOUSE LTD (2024-09 – 2025-11)

• Developed creative strategies and product shoots aligned with brand guidelines.
• Product Photography: Shot new paintings, artwork products, and merchandise for the website and e-commerce channels.
• Managed customer communications, order tracking, and logistics for e-commerce, handling approximately 20–40 customer enquiries and orders per day.
• Contributed to a 10% increase in social following and sales through targeted content.

PRODUCTION INTERN at EYESONTHEPIES (2024-12 – 2025-08)

• Managed contributors, bookings, and production logistics for documentary REDEFINED, coordinating the production process and contributor arrangements
• Produced pitch decks, briefs, and supporting materials with high attention to detail.

STUDIO & EDITORIAL ASSISTANT at VIPER MAG (2023-01 – 2024-12)

• Assisted editorial shoots, handled lighting, and managed studio schedules, equipment bookings, and inventory.
• Coordinated content schedules and social media calendars across multiple projects.
• Contributed short-form editorial copy and coordinated writing tasks when needed.
• Handled PR communication: managed inboxes, followed press leads, and coordinated with brands and agencies for features and event access.
• Supported production planning, equipment sourcing, and on-set organisation for high-profile shoots.
• Produced detailed decks for upcoming talent shoots, as well as BTS photography and coverage.

SUB-EDITOR INTERN at ARTEFACT MAG (2024-04 – 2024-06)

• Edited longform articles, improving clarity, structure, and tone for publication.
• Coordinated with writers to resolve narrative gaps and ensure editorial consistency.
• Fact-checked, proofread, and edited SEO elements, headlines, and captions.
• Worked alongside production teams on WordPress and InDesign workflows.
• Maintained high customer service standards in fast-paced environments.
• Oversaw daily operations, supervised staff, and ensured compliance with safety standards.

MA in Journalism – University of the Arts London (2023 – 2025)

BA (Hons) in Music Business & Management – BIMM Institute (2019 – 2022)