ZOLEO – London, United Kingdom
EMEA Marketing Manager | December 2023 – Present
- Led social media strategy and execution across EMEA, driving a 42% increase in Instagram followers and a 32% average growth on Facebook regional pages within 9 months.
- Oversaw and optimised paid campaigns on platforms including Google, LinkedIn, and Meta, achieving a 23% increase in conversion rates and a 35% rise in website active users year-over-year.
- Managed Amazon Advertising initiatives across the region, enhancing visibility and sales through A+ content and promotional strategies.
- Enabled collaboration within team members and external partners such as social media management agencies, design agencies, and media publications to develop cohesive brand messaging.
- Spearheaded enterprise marketing initiatives targeting governmental organisations, companies with remote workforces, and safety-focused enterprises reliant on satellite communications to ensure duty of care and reliable connectivity in remote environments.
- Analysed performance using Google Analytics, translating insights into actionable strategies to improve engagement.
FREELANCER – Remote position
Social Media Executive | September 2021 – December 2023
- Designed and implemented comprehensive social media and email marketing strategies for B2C brands, resulting in significant audience and engagement growth.
- Achieved 200k+ Instagram followers, 3k+ Pinterest followers, and 2k+ newsletter subscribers within a year for one client.
- Leveraged tools like HootSuite, Meta Business Suite, and ConvertKit to plan, execute, and analyse multi-channel campaigns.
- Integrated marketing automation tools (Zapier, Hubspot) and optimised workflows for efficiency and scalability.
- Fostered collaboration among stakeholders to ensure alignment and success of digital initiatives.
HEWLETT PACKARD ENTERPRISE – Remote position
Communications Executive - Email Marketing | August 2022 – June 2023
- Managed dynamic email campaigns for a 200k+ contact database across the AMS region, utilising Salesforce, Moosend, and Marketo.
- Created responsive, high-quality HTML email templates in Adobe DreamWeaver and maintained strict adherence to branding guidelines.
- Conducted campaign analysis to optimise open and click-through rates while ensuring compliance with industry best practices.
- Partnered with senior stakeholders, including Branding and Legal teams, to ensure seamless campaign execution.
- Contributed to enterprise-level marketing strategies, leveraging email automation and data analytics to align with Hewlett Packard Enterprise’s focus on AI, cloud computing, and data solutions.
AMAZON – Barcelona, Spain / Iasi, Romania
Senior E-commerce Compliance Associate | October 2020 – August 2022
- Maintained and updated product information databases, ensuring compliance with market regulations and branding standards.
AMERICAN EXPRESS GLOBAL BUSINESS TRAVEL – Barcelona, Spain
Pfizer Event Coordination Compliance Associate | May 2019 – December 2019
- Directed budget management and process improvement for Pfizer’s corporate events, delivering streamlined operations and enhanced ROI.
HELLOBCN – Barcelona, Spain
Guest Relations Officer | November 2013 – May 2019
- Managed social media channels to enhance guest engagement and brand presence, constantly contributing to 20%+ YoY increases in bookings through targeted online campaigns.
- Developed and implemented strategies to increase followers and engagement across platforms, including Facebook and Instagram.
- Collaborated with local partners to create promotional content and drive community interactions.
- Enabled collaboration within team members and stakeholders to ensure smooth execution of marketing and guest relations activities.
- Coordinated a multicultural team to deliver exceptional guest experiences while integrating digital and traditional marketing efforts.
