Ram Kumar

Lead Engineer with 10+ years of experience in Adobe Marketo Engage, Adobe Campaign Classic, Eloqua. Skilled in campaign architecture, integrations (Salesforce, Splash, Zuddl, Zoom, GoToWebinar, On24), and performance optimization. Possess strong knowledge on HTML, CSS with proven ability to manage end-to-end campaign, deliver zero-error campaign execution, streamline processes, lifecycles including campaign setup, automation workflows, QA validation, deployment, reporting dashboards and train junior team members.

Experienced in supporting global enterprise clients and improving marketing performance using data-driven insights.

Lead Engineer Technology at Verticurl Marketing Pvt Ltd (2016-06 – Present)

• Led end-to-end campaign execution across global regions in Adobe Marketo Engage, Adobe campaign & Eloqua.
• Configured advanced Marketo features: Workspaces, Communication Limits, Custom Objects, Field Management, Tags, Roles, and Third-Party Integrations.
• Designed complex Marketo program architectures, reducing campaign error rates by 20% through QA improvements.
• Integrated Marketo with Salesforce, Zuddl, Splash, Zoom, GoToWebinar, and On24 for seamless marketing workflows.
• Built responsive emails, landing pages using Knak, Custom responsive emails using Html, css and conducted cross-client testing in Litmus and Email on Acid.
• Leveraged Dynamic Content, Velocity Scripting, A/B Testing, and Segmentation to improve campaign engagement.
• Prepared detailed campaign performance reports using Excel (VLOOKUP, Pivot Tables).
• Mentored junior team members on campaign development, QA and best practices.
• Created multilingual responsive email templates (English, Korean, Japanese, Chinese, Thai).
• Tested rendering across devices and platforms using Litmus and Email on Acid.
• Built and executed simple and complex workflows in Adobe Campaign Classic.
• Generated campaign performance reports and supported client deliverables.
• Trained junior associates on Adobe Campaign, Adobe Marketo, Eloqua and template development.
• Directed end-to-end campaign execution using Adobe Workfront, streamlining project tracking and increasing on-time delivery by 25%.

Software Engineer at Alpha Business Solutions Pte Ltd (2014-07 – 2016-01)

•.Net code, design, and unit test.

• Design and Development of Web application, Windows application, Window store app using.Net, SQL, Pole Display, Epson printer, Android, Biometric attendance machine and SAP Crystal reports.

Master of Computer Application in Computer Application – Sri Ramakrishna Engineering College, Coimbatore (2011 – 2014)

Bachelor of Computer Science in Computer Science – P.S.G Arts and Science College, Coimbatore (2007 – 2010)