Rebecca Zito

I’m a freelance Social Media Manager with nearly four years’ experience in the music industry, specialising in artist growth, campaign rollouts, and creating content that drives real-world results, from streaming performance to ticket sales.

I’ve work closely with artists including Jonas Blue and Liam C, and have also collaborated with acts like Fideles and DJ Boring. Alongside this, I’ve delivered campaigns for record labels including Warner Music Group, Universal Music Group, Club Bad, Edible Records, and Electronic Nature.

My focus is on building and executing campaigns around music releases and live shows, using social-first ideas to increase visibility, convert audiences into listeners, and ultimately sell tickets.

I develop creative strategies at the intersection of music, culture, and the internet, whether that’s launching a single, building momentum around a project, or creating moments that translate online engagement into real-life impact.

With a background as a personal assistant, I bring a strong foundation in organisation, attention to detail, and problem-solving. I’m highly reactive to trends and know how to move quickly, turning ideas into content that feels timely, platform-native, and true to each artist’s identity.

I’m both strategic and hands-on, working across the full process, from ideation and content creation through to rollout, analytics, and optimisation.

Freelance Social Media Manager – Liam C / Warner Music - June 2025 – Present

• Led a full repositioning of artist brand, shifting perception from viral “ukulele busker” content to a credible, commercially viable music artist
• Developed a storytelling-led content strategy focused on authenticity, talent, and long-term artist identity
• Played a key role in the success of the Personal Space EP (released March 2025), which has since generated 2B+ streams on Spotify
• Contributed to achieving a Top 5 position on global viral charts, driving significant audience growth and industry visibility
• Supported campaign rollout contributing to a UK tour selling out within 3 days
• Planned and executed high-performing short-form content across TikTok, Instagram, Youtube & Snapchat focused on engagement and fan conversion

Freelance Social Media Manager - 2022 – Present

• Manage and execute social media strategies for global artists, record labels, and music brands including Jonas Blue (still my client) and Universal Music Group
• Develop creative campaigns across Instagram, TikTok, and YouTube, driving audience growth and engagement
• Plan and deliver release rollouts, tour promotion, and content strategies
• Create trend-led, viral content while maintaining artist identity
• Analyse performance data to optimise reach and engagement

Executive Assistant (Part-Time) - NDAPT | January 2024 – June 2025

• Provided administrative and organisational support in a fast-paced environment
• Managed schedules, communications, and day-to-day operations
• Balanced alongside freelance social media work
• Drove Social Media Presence on LinkedIn

Secretary - UNISON | 2020 – 2022

• Handled administrative duties, coordination, and internal communications
• Supported organisational operations and member engagement
• Managed documentation and scheduling

Facebook / Meta Ads Certification

Completed 2022 (6-week course)

Covered paid social strategy, campaign setup, audience targeting, and performance optimisation across Facebook and Instagram

Fashion Retail Academy

Diploma in Buying & Merchandising

Gained knowledge in retail strategy, product selection, and consumer trends

Developed commercial awareness and brand positioning skills

Notre Dame Secondary School

6 GCSEs