Rio McCallum

A hard-working professional with 10 years experience of working in a media-based company. I can bring strong analytical ability, accuracy, exceptional campaign management and operational problem solving with a proven track record of supporting high-value campaigns and improving workflow efficiency. I am able to build strong relationships with my clients and across all levels of the organisation whilst maintaining a high level of professionalism.

Commercial Operations Executive at Sky Media (2018-08 – 2026-03)

Responsible for delivering high quality commercial operations across multiple hubs, managing premium campaigns and improving cross-team workflow. During my time as an executive, I have aided a number of projects which included the successful set-up of Video on Demand (VOD) and AdSmart across Virgin Media as a part of their multifaceted partnership.

• Supported the successful launch of VOD and AdSmart across Virgin Media by developing new operational workflows and SOPs, ensuring campaigns were delivered accurately from day one
• Managed sponsorship campaigns for TNT channels, supporting luxury partners such as Rolex and Audi
• Took on responsibility across three operational hubs due to recognised performance and strong organisation skills
• Delivered clear reporting and insights to internal teams to support commercial decision making
• Supported assistant onboarding and training
• Liaising with sales and the wider teams on a weekly basis to ensure targets are being met

Commercial Operations Assistant at Sky Media (2016-03 – 2018-08)

Provided operational support to commercial and sales teams by ensuring accurate processing, scheduling and compliance of advertising campaigns. I was able to build strong, long-term relationships across multiple agencies which played a key part in aiding revenue delivery.

• Liaise with internal teams including Traffic, Sales and Airtime Management
• Set up, amend and maintain advertising campaigns in internal booking systems such as Landmark
• Advanced understanding of Caria
• Ensure all activity complies with commercial policies set out by the BCAP Code
• Maintain high levels of organisation and accuracy across databases and systems
• Building strong relationships with third party channel groups and agencies
• Regularly assisting my executive with stepping-up tasks to help aid with progression

Accounts Assistant at Beaumont Business Centres (2015-12 – 2016-01)

A temporary position split between office and financial administration.

• Process purchase invoices and credit notes
• Report producing
• Respond to financial queries from suppliers, customers and staff
• Verify expense claims and reimbursements
• Maintain accurate financial records and filing systems
• Maintain petty cash records

Finance Administrator at Community Development Foundation (2014-10 – 2015-12)

Managing the daily financial operations to ensure accuracy, compliance and maintaining records to a high standard of accuracy.

• Process purchase invoices and staff expense claims
• Chase clients for overdue payments
• Input supplier and customer details on SUN Systems
• Deposit cheques to the bank
• Support month-end financial closing activities
• Reconcile the bank statement, balance sheet, petty cash and credit card statement

GCSEs – Cecil Jones College (2005-09 – 2010-07)

7 x GCSEs (grades B & C) | Maths (B), English Language (B), English Literature (B), Physical Education (B), Religious Education (B), Science (C).