Rishi Nair

Analytics and CRM professional with a computer-science foundation and two years driving process efficiency and AI-enabled automation at Titan, one of India's largest consumer-retail groups (11 brands, including the jewellery labels Tanishq and Zoya). Built self-serve dashboards that replaced manual reporting and supported the go-live of a GPT-based customer-communications platform around a year ahead of wider market adoption. Hands-on with SQL, Salesforce Marketing Cloud, GA4 and Excel modelling, and fluent in generative-AI and prompt-engineering workflows for content and analysis.

Looking to apply a process-improvement and AI-automation mindset to high-volume operations in a business automation, AI or analytics role anywhere in the UK.

Marketing Analytics & Campaign Executive - Titan Company Ltd - Bangalore, India

(2022-01 - 2024-12)

Consumer-retail group with 11 brands including Tanishq and Zoya, India's leading jewellery labels. Role spanned analytics, automation and brand communications.

• Replaced manual stakeholder reporting with self-serve Salesforce Marketing Cloud dashboards covering engagement, content ROI and SLA performance across all 11 brands, cutting reporting turnaround from several days to under a day.
• Supported the go-live of a GPT-based customer-communications platform around a year ahead of wider market adoption — drafting tone-of-voice guidelines for AI-generated replies, running UAT scenarios and documenting escalation rules so automation stayed safe at scale.
• Analysed behavioural signals (drop-off points, recurring query themes, peak-hour patterns) and competitor research with sales and client-facing teams, turning assumption-led briefs into testable, evidence-led hypotheses.
• Measured multi-channel campaign performance (email, social, web, in-store) by audience segment and objective, flagging which formats were converting and which were under-performing against spend, then briefing teams accordingly.
• Maintained consistent communications quality across 10,000+ daily customer interactions during Diwali and Akshaya Tritiya, the two peak windows that drive the bulk of Indian jewellery sales.
• Ran content calendars and Jira approval workflows through simultaneous launches, owning tone of voice across all 11 brand identities from mass-market lifestyle to ultra-premium fine jewellery.

UI/UX & Content Support - EkTruck - Bangalore, India

(2021-01 - 2021-12)

Early-stage logistics platform for fleet operators across India; worked between product, engineering and users during its first growth phase.

• Analysed where new users dropped off and rewrote interface microcopy and onboarding flows, cutting recurring support queries by answering questions in-app rather than after the fact.
• Ran structured feedback sessions with fleet operators and turned complaints into prioritised engineering tickets, validating fixes through UAT before release.
• Produced onboarding decks, partner one-pagers and walkthroughs that took new fleet operators from signed contract to live use in days rather than weeks.

Online Assistant, Groceries Online - Sainsbury's - London, UK

(2025-01)

• Pick, pack and dispatch online grocery orders to strict per-order time, pick-rate and accuracy targets, consistently meeting performance benchmarks.
• Make real-time substitution calls using handheld systems for live order, stock and dispatch management. Part-time alongside the job search.

MSc - Marketing - University of Birmingham (2024-01 - 2025-12)

BTech - Computer Science - Christ University, Bangalore (2018-01 - 2018-12)