Rob Bartlett

Expert in icon and pictographic design | Specialist in bespoke UI assets for global brands.

I'm an icon, pictogram and infographics designer with over 25 years of experience in crafting UI assets for global brands. I specialise in creating icons that avoid stereotypes, communicate globally, and enhance your customer interactions.

Some of the projects I've worked on include:

• Designing the current icon library for Spotify which reduced the digital footprint of their previous set by 60%.
• Creating a singular icon strategy for Electrolux capable of supporting both their digital and physical touchpoints.
• Developing a carbon-negative suite of icons for Net-A-Porter to support their ‘Net Sustain’ luxury fashion brand.

• Inclusive: I ensure that all of my designs reflect the diversity of the audience using them.
• Meticulous: I deliver artwork and assets crafted to the highest possible standards.
• Carbon negative: Being an accountable and responsible designer permeates everything I do.

I studied at Ravensbourne University London between 1995-1997.