Robert Trif

A qualified SEO/GEO professional with substantial experience developing SEO campaigns, analytics, rankings monitoring, keyword research, site auditing methods, social media optimisation and link building. Develop and execute a Generative Engine Optimisation (GEO) strategy to drive conversions across all AI and chatbot experiences, including ChatGPT, Perplexity, Gemini, Claude, Google AI, and more.

SEO Manager at BestSEO4u for 12 Years

• Recommended on-site tactics necessary to achieve targets and communicated these to the web development team.
• Provided comprehensive reporting and analytics on search campaigns, using analytical findings to further optimise future strategies.
• Optimised landing pages, implemented conversion tracking, and conducted split testing.
• Stayed updated on current search engine news, trends, SEO/GEO practices, tools, and emerging items of interest.
• Promoted both off-site and on-site activities that build rankings, visibility, and traffic.
• Created integrated search marketing plans to ensure the best online presence, including social media and website development.
• Leveraged expertise in AI tools to enhance an SEO project, resulting in a 40% increase in organic traffic.

HND Level 4 in Computing Development Systems(Icon College)

NVQ Level 3 in ICT Computers Systems and Principles (QCF)(Hackney College)

ECDL - European Computer Driving Licence

Advertising & Marketing Diploma(New Skills Academy)

Advanced Google Analytics(Google Analytics Academy)

Google Ads Display Certification(Google)

Inbound Marketing Certified(Hubspot Academy)

SEO Fundamentals(SEMrush Academy)

Technical SEO(SEMrush Academy)

Content Marketing Toolkit(SEMrush)