Rochelle Quaye

Coordinate overlapping events: conferences, corporate dinners, weddings, and social occasions Manage setups, briefings, and day-to-day logistics against precise client timelines

Events Staff - Edgbaston Park Hotel

(2025-07)

• Coordinate overlapping events: conferences, corporate dinners, weddings, and social occasions
• Manage setups, briefings, and day-to-day logistics against precise client timelines

Marketing Campaign Coordinator - Birmingham City University

(2024-09 - 2025-05)

Client-Based Marketing Projects

• SEALIFE (Digital Communications & Influencer Marketing): Created and scheduled social media content, short-form captions, content calendars, and email campaigns; briefed and coordinated influencer partners from outreach through to content capture to maximise engagement and conversions
• Gymshark (Marketing Communications Planning): Supported delivery of an integrated £1m campaign, organising creative assets, briefing copy and coordinating channel strategy across digital and paid media to keep messaging consistent and on brand
• Hoodrich (Data, Insights & Analytics): Built performance dashboards, tracked KPIs and ROI, and prepared data-led recommendations for campaign optimisation
• Kayali Fragrances – Love in Every Layer Campaign (Contemporary Advertising): Developed a Valentine's Day advertising pitch acting as an Account Manager at Saatchi & Saatchi, covering audience segmentation, influencer and social tactics, £500k budget breakdown, with projected targets of 10% sales uplift and 20% brand awareness growth among 18-35 women
• Farai London – Thread of Identity Campaign (Creativity, Innovation & Entrepreneurship): Developed and pitched the Farai ID Digital Passport, a QR/NFC-enabled garment traceability innovation for an African-heritage womenswear SME, applying key Marketing frameworks; developed a phased influencer-led launch plan targeting 25% awareness growth, measured through social engagement, scan rates, and brand loyalty metrics

Marketing Insight Programme - Forage Academy

(2025-10 - 2025-10)

Sponsored Content, Branding & Sales

• Designed a social media campaign strategy with custom content, editorial calendars, and KPIs targeting a 15% increase in brand visibility and awareness
• Coordinated brand partners and influencer-led launch concepts into cohesive, shareable content, and delivered stakeholder presentations translating performance data to commercial audience, building the client facing communication skills needed for agency campaign work

Hospitality Staff - TOCA Social, Birmingham - Birmingham

(2024-05 - 2024-07)

Christmas Sales Advisor - Hotel Chocolat

(2023-11 - 2024-01)

BA (Hons) - Marketing - Birmingham City University (2023-09 - 2026-07)

A-Levels - Business Studies, Sociology, Politics - Christ the King Aquinas Sixth Form (2021-09 - 2023-06)