Events Staff - Edgbaston Park Hotel
(2025-07)
- Coordinate overlapping events: conferences, corporate dinners, weddings, and social occasions
- Manage setups, briefings, and day-to-day logistics against precise client timelines
Marketing Campaign Coordinator - Birmingham City University
(2024-09 - 2025-05)
Client-Based Marketing Projects
- SEALIFE (Digital Communications & Influencer Marketing): Created and scheduled social media content, short-form captions, content calendars, and email campaigns; briefed and coordinated influencer partners from outreach through to content capture to maximise engagement and conversions
- Gymshark (Marketing Communications Planning): Supported delivery of an integrated £1m campaign, organising creative assets, briefing copy and coordinating channel strategy across digital and paid media to keep messaging consistent and on brand
- Hoodrich (Data, Insights & Analytics): Built performance dashboards, tracked KPIs and ROI, and prepared data-led recommendations for campaign optimisation
- Kayali Fragrances – Love in Every Layer Campaign (Contemporary Advertising): Developed a Valentine's Day advertising pitch acting as an Account Manager at Saatchi & Saatchi, covering audience segmentation, influencer and social tactics, £500k budget breakdown, with projected targets of 10% sales uplift and 20% brand awareness growth among 18-35 women
- Farai London – Thread of Identity Campaign (Creativity, Innovation & Entrepreneurship): Developed and pitched the Farai ID Digital Passport, a QR/NFC-enabled garment traceability innovation for an African-heritage womenswear SME, applying key Marketing frameworks; developed a phased influencer-led launch plan targeting 25% awareness growth, measured through social engagement, scan rates, and brand loyalty metrics
Marketing Insight Programme - Forage Academy
(2025-10 - 2025-10)
Sponsored Content, Branding & Sales
- Designed a social media campaign strategy with custom content, editorial calendars, and KPIs targeting a 15% increase in brand visibility and awareness
- Coordinated brand partners and influencer-led launch concepts into cohesive, shareable content, and delivered stakeholder presentations translating performance data to commercial audience, building the client facing communication skills needed for agency campaign work
Hospitality Staff - TOCA Social, Birmingham - Birmingham
(2024-05 - 2024-07)
Christmas Sales Advisor - Hotel Chocolat
(2023-11 - 2024-01)
