Rory Platt
Creative & Content Specialist
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About
"What distinguishes Rory is not only his technical skill as a writer but his deep understanding of our mission. I highly recommend Rory for any position requiring exceptional writing ability, editorial judgment, and psychological insight." – Alain de Botton, Author & Founder of The School of Life
I'm Rory, a writer, content designer, creative copywriter and wordsmith for hire. I've written everything from bestselling children's books to philosophy for adults – and thousands of emails, articles, book blurbs and blog-posts in between. With a combined creative and strategy background, I can bring stories to life and craft unforgettable messages that will set your brand or organisation apart.
Experience
The School of Life — Writer (2018 - 2025)
- Writing bestselling & award-winning books, games & products published by The School of Life that have generated over £250,000 in revenue to date.
- Writing scripts for The School of Life YouTube Channel (9.5m subscribers) that amassed >5m views.
- Leading the creative/content marketing strategy & developing campaigns that generated six-figure revenues.
- Writing the official tone of voice guidelines & acting as the TOV guardian across all external & internal comms.
- Writing core content & on-brand copy for The School of Life, including teaching material, course content, digital/interactive content, b2c/b2b emails, brochures, paid & organic social media (Meta, Instagram, X, TikTok, LinkedIn), website copy, press releases & more.
- Managing & editing Articles from The School of Life (blog).
- Editing & curating digital content on The School of Life App.
Martin Jacques, Author — Research Assistant (2018)
- Assisting with research, copywriting, & proofreading.
Strive Tutors — Private Tutor (2016 - 2018)
- Tutor of English & Humanities at GCSE, A-Level & Degree level.
BBH London — Advertising & Marketing Strategist (2014 - 2016)
- Developing global communication strategies for brands including Tesco, Virgin Media, Dulux, Christie’s & Weetabix.
- Copywriting & content-creation – writing advertising copy, social media posts, website content, and brand bibles.
Education
The University of Oxford — Eng Lang/Lit MA (Hons) First Class (2010 - 2013)
The Royal Central School of Speech and Drama — MFA Distinction (2014 - 2016)
