Rory Platt

"What distinguishes Rory is not only his technical skill as a writer but his deep understanding of our mission. I highly recommend Rory for any position requiring exceptional writing ability, editorial judgment, and psychological insight." – Alain de Botton, Author & Founder of The School of Life

I'm Rory, a writer, content designer, creative copywriter and wordsmith for hire. I've written everything from bestselling children's books to philosophy for adults – and thousands of emails, articles, book blurbs and blog-posts in between. With a combined creative and strategy background, I can bring stories to life and craft unforgettable messages that will set your brand or organisation apart.

The School of Life — Writer (2018 - 2025)

• Writing bestselling & award-winning books, games & products published by The School of Life that have generated over £250,000 in revenue to date.
• Writing scripts for The School of Life YouTube Channel (9.5m subscribers) that amassed >5m views.
• Leading the creative/content marketing strategy & developing campaigns that generated six-figure revenues.
• Writing the official tone of voice guidelines & acting as the TOV guardian across all external & internal comms.
• Writing core content & on-brand copy for The School of Life, including teaching material, course content, digital/interactive content, b2c/b2b emails, brochures, paid & organic social media (Meta, Instagram, X, TikTok, LinkedIn), website copy, press releases & more.
• Managing & editing Articles from The School of Life (blog).
• Editing & curating digital content on The School of Life App.

Martin Jacques, Author — Research Assistant (2018)

• Assisting with research, copywriting, & proofreading.

Strive Tutors — Private Tutor (2016 - 2018)

• Tutor of English & Humanities at GCSE, A-Level & Degree level.

BBH London — Advertising & Marketing Strategist (2014 - 2016)

• Developing global communication strategies for brands including Tesco, Virgin Media, Dulux, Christie’s & Weetabix.
• Copywriting & content-creation – writing advertising copy, social media posts, website content, and brand bibles.

The University of Oxford — Eng Lang/Lit MA (Hons) First Class (2010 - 2013)

The Royal Central School of Speech and Drama — MFA Distinction (2014 - 2016)