Rosie Kirby

Results-driven Digital Marketing Manager with 10 years' experience in eCommerce and product marketing. Proven expertise in Shopify management, campaign optimization, email marketing, and SEO. Strong analytical skills with demonstrated success growing digital channels, building engaged audiences, and driving revenue through integrated multi-channel campaigns.

Digital Marketing Manager - Chunk of Devon

(2022-02)

I'm responsible for planning and producing content alongside the Digital Marketing Executive that grabs the attention of the appropriate audiences. My analytical mind relishes investigating consumer behaviour and pouring over data with view to improving customer retention or getting our name in front of new pie lovers.

• Creating a digital marketing calendar for content across all channels to communicate core brand messaging, seasonal updates and product launches
• Maintaining the website using Shopify, identifying opportunities for improvement
• Working with ad agencies to ensure we're meeting targets for PPC
• SEO – monitoring keyword performance and benchmarking against competitors
• Arranging collaborations to boost our social reach or grow our database
• Content creation – producing on-brand competitions, videos, blogs, emails, webpages that urge action, nurture customers or increase awareness
• Establishing a strong online presence for the brand
• Growing social media following
• Running a series of subscriber drives that grew our email database, 1 of which gained 10,000 new subscribers
• Building a series of email flows in Klaviyo producing substantial monthly revenue

Digital Marketing Manager - Vibrant Pulse

(2018-11 - 2022-02)

My role focused on creating innovative digital marketing strategies for a variety of businesses and carrying out integrated targeted campaigns to fulfil plans.

• Social media management
• Customer profiling & strategy development
• Web management and performing digital audits
• Email marketing

Marketing Team Member - Contacta Systems Ltd

(2015-07 - 2018-10)

I was hired as part of a new in-house marketing team. Supporting the Head of Sales and Marketing and project managing several key projects, we worked together to establish and implement marketing plans. I conducted all elements of the marketing mix within this role.

• Compiling & copywriting editorials, sales literature and landing pages
• Managing social media posts and analytics
• PR – Engaging with PR representatives to ensure good company coverage
• Managing a host of external agencies
• Researching and monitoring market/competitor activity
• Working closely with sales and operations teams on positioning work for new markets and new products
• Leading a rebrand - creating and implementing a fresh look for the company
• Driving product development for key product in both b2b and b2c markets

Sales and Marketing Executive - MLL Telecom

(2014-03 - 2015-07)

My position for this dynamic telecommunications company showed my ability to work well in a rapidly changing environment. I held responsibility for the marketing function within the business. My role encompassed a range of activities including research and data analysis, managing the events process, internal communications, and social media campaigns.

Graduate Deputy Store Manager - Lidl

(2012-12 - 2014-02)

• Safe key holding
• Managing and motivating a body of 13 staff
• Stock management
• Maximising turnover

BA (Hons.) - Spanish & Latin American Studies - University of Southampton (2008 - 2012)