Rosie Ward

An experienced manager who is a commercially and business driven individual and strives to achieve the best results. An enthusiastic and conscientious person with a vast knowledge of the retail industry. Communicates well at all levels, which enables me to form working relationships with a wide range of people.

As a perfect role model for any company I am able to coach, give feedback, build morale and deliver initiatives. A friendly and positive approach to internal and external customers ensuring good working relationships are established. I am able to organise people and own knowledge to achieve objectives.

I aim to deliver the detail on the most challenging of projects. I am ambitious, hard working and passionate about all aspects of my work have already had a successful career and look forward to making a significant contribution to any future employer.

Store Manager - The Fire Place - Durham

(2026-01 - 2026-04)

Made redundant.

Store Manager (covering maternity leave) - Pro cook

(2025-03 - 2025-11)

• Responsible for all store KPIs, sales targets and driving staff to achieve individual targets
• Health and safety and merchandising

Assistant Manager Designate - Superdrug stores - Peterlee

(2024-03 - 2025-02)

Cover maternity leave in Peterlee store.

• Sales targets, profitability, hitting KPIs and customer service
• Deliveries booked in, promotions launched weekly and social media presence
• Cashing up and opening the store
• Store standards and health and safety of the store (alarm tests etc)
• Trained piercer and online training up to date
• POS implementation and weekly company checks adhered to
• Rotas and staff deployment

Assistant Manager (covering maternity leave) - Molton Brown - Dalton Park

(2023-03 - 2023-12)

Sales staff of 9, turnover £1 million a year.

• Sales driven to achieve Store target
• KPI driven, Data capture, ATV, UPT and Fragrance % are all important to the business
• Trade reports and acting manager in absence of store manager
• Weekly phone calls and commercially moving the offers on the sales floor to drive interest and business

Assistant Manager - Radley - Dalton park

(2022-09 - 2023-03)

Report to store manager. 9 staff, turnover 900k a year.

• Responsible for supporting store manager in all aspects of job
• Trade reports and data capture and promoting the business were key to my role
• Commercially move the store product to maximise sales
• Maintain and excel store and company standards of display and visual merchandising

Sales Manager - The Range - Durham

(2021-10 - 2022-07)

Reporting directly to the Store Manager. Accountable for 30 staff of a total of 60. Responsible for 9 ground floor departments with a square footage of 20,000 sq ft. Turnover of the departments is in excess of £7 million.

• Implement promotions, ordering stock when needed, deliveries and merchandising
• Health and safety responsibilities, HR and recruitment and audit compliance
• Morning team briefs, store floor walks, monitoring absence levels

Practice and Admin Manager - Simon Berry Optometrist

(2017-04 - 2021-10)

Accountable for 11 staff including Opticians.

• Maximising sales and profit for the business
• Working with the bookkeeper to produce reports and forecasts for the practice
• Producing invoices and use of Xero accounting system
• Ensure the smooth running of all clinics on a daily basis
• All NHS procedures are complied with and dealing with updates as they are issued
• Monitor KPIs for the business owner
• Deliver and monitor the best customer service experience
• Keeping practice staff product knowledge up to date by organising training sessions
• Payroll, holiday, stock checking and ordering new ranges for practice
• Recruiting and supporting staff when needed and training administrative staff
• Maintain Health and Safety procedures for the practice
• Delivering excellent customer service at all times

Practice and Admin Manager - Achievements - Simon Berry Optometrist

(2017-04 - 2021-10)

• Successfully managed practice through 4 months of refurbishment. Working with building company to plan all stages of work.
• Introduced team briefs and effective handovers so staff aware of the daily tasks
• Drove growth to 3 years of approx. 15% per annum by praising staff, allowing training to take place and a change in their approach to patients
• Introduced appraisals and one to ones to the business to develop staff and have progression plans in place
• Set up staff contracts and absence policy

Store Manager - Dr Martens Airwair International - Newcastle

(2013-08 - 2017-03)

Full autonomy over business and P&L accountable. Turnover 1 million. Staff 14.

• Range selection for store and commercial decisions
• Marketing opportunities and social media responsibilities
• Assist with new store opening program
• Training of new management teams for the Company
• Trainer for new MPOS system
• Stock inventory supervisor for Company stocktakes
• Increased turnover for 3 consecutive years
• Top of company for mystery shopper results (achieving 37 100% scores out of 46 shopper visits)
• Maintain and set example for great customer service
• Improved conversion rates from 7% to 10% in 9 months
• Involved in local advertising and promotion of the brand
• Worked closely with fashion students at Newcastle university on various projects

Store Manager with International Operational Project Responsibilities - Mamas and Papas ltd

(2002-10 - 2013-08)

Store turnover 2.6 million. Accountable for delivery of 12 KPIs. Involved with project work for various Head Office department predominantly with International responsibilities. Store has achieved a top 10 position in company KPI rankings in 7 out of the past 8 quarters. Store is responsible for the operations training for new managers on the region.

• Maximise sales and profit within agreed business plan and P&L
• Recruit, develop, train and coach
• Performance management (Appraisals and reviews)
• Implement business strategy
• Minimise costs and risk of loss to the business
• Team training and development

Retail Business Manager North East & Yorkshire (Area Manager) - Mamas and Papas - North East & Yorkshire

(2002-10 - 2013-08)

Accountable for 7 stores. Total Headcount 130.

• Championed new staff discount proposal
• Responsible for 2 stores of learning
• 2007-2008 - Awarded 5 out of 12 awards at the end of year retail conference
• Managed the area through a restructure of the Sales Consultant population
• First store manager to become an Area manager. Set a precedent for future internal succession planning
• Brand Ambassador for International Franchisee visitors to Head office
• Experienced in disciplinaries & tribunal

Store Manager - Mamas and Papas - Gateshead

(2002-10 - 2013-08)

Turnover 2.1m. Headcount 18. Company training store for managers and auditors.

• Awarded Store Manager of the Year on two occasions
• Store traded first three years on double digit growth
• Achieved an Mystery shop average of 92%
• Store selected to host the first UK franchisee
• First Store Manager appointed into an RBM role

Ladies Wear Manager - Next - Middlesborough & Gateshead

(2000-12 - 2002-08)

Turnover accountability of 9 Million. Staff complement of 95.

Assistant Store Manager - Matalan - Sunderland

Turnover accountability of 16 million.

Clothing Department Manager - George at Asda - Sunderland & Middlesborough

Turnover accountability of 2 million.

Store Manager - Boots Optician - Sunderland & Durham

Store Manager and Multi Site Manager - Dorothy Perkins - Durham & Washington

• Area trainer and interviewer for graduate training program
• Top store for account card performance
• Involved in refits for Newcastle and Metro centre stores

St Robert of Newminster

St Mary's college

3 A Levels - St Mary's college Fenham

HND - Business Studies & Retail Management - Newcastle University