Head of Business Solutions at Market Dojo (2025-10 – Present)
- Spearhead enterprise commercial strategy, channel acceleration, and revenue growth across UK, Ireland, and global markets, driving complex B2B sales cycles and presenting directly to C-level executives.
- Took full ownership of six-figure software deals by leveraging strategic partnerships, accelerating pipeline velocity, and maximizing Annual Contract Value (ACV) and Annual Recurring Revenue (ARR) expansion.
- Drive strategic cross-functional alignment by facilitating executive forums with Marketing and Product departments, translating critical partner and enterprise insights into product roadmaps.
- Design, scale, and optimise official account management and partner sales playbooks focused on value-based selling, consultative discovery frameworks, and digital platform positioning.
Director at Newcross Healthcare (SaaS) (2025-04 – 2025-10)
- Spearheaded strategic GTM operations and commercial scaling, delivering high-impact SaaS and digital platform solutions across a large enterprise footprint to accelerate ARR growth.
- Managed a high-performing regional portfolio, driving SaaS adoption, optimizing Net Revenue Retention (NRR), and overseeing £80k+ in weekly recurring revenue streams while ensuring strict compliance and operational scalability.
- Led a multidisciplinary team of 40+ across Sales, Partnerships, Account Management, and Customer Success, owning the full-lifecycle customer journey from initial acquisition and onboarding to long-term value delivery and account expansion.
Chief Revenue Officer (CRO) at Xpress Health (2023-07 – 2025-04)
- Shaped commercial strategy, GTM infrastructure, and revenue targets as a core member of the Senior Management team, driving the cold-start launch and ecosystem expansion of a new tech/SaaS platform.
- Scaled corporate client adoption to 150+ active enterprise accounts, engineering repeatable onboarding frameworks, automated customer lifecycle motions, and scalable partnership channels to drive predictable month-on-month ARR growth.
- Directed a blended remote and office-based organization of 60+ staff, optimizing operational workflows across business development, strategic alliances, and channel conflict resolution to maximize resource efficiency.
- Established rigorous operational governance and cross-functional alignment, bridging sales execution with product and customer success to streamline the quote-to-cash process and eliminate bottlenecks in platform delivery.
Sales and Operations Director at Florence (2020-02 – 2023-07)
- Scaled market adoption of enterprise HealthTech solutions, building strategic alliances and operational frameworks with care providers, local authorities, and complex public sector networks.
- Secured critical, high-stakes inclusion on the Scotland Excel Framework, establishing repeatable procurement compliance motions and unlocking scalable public sector commercial channels.
- Engineered high-volume operational scaling and margin control, expanding regional capacity to over 2,000 transactions/week while managing complex supply-demand dynamics and maintaining operational efficiency.
- Drove predictable, continuous financial growth, delivering a monthly Gross Profit exceeding £400k and sustaining consistent month-on-month revenue expansion for 30 consecutive months through rigorous process optimisation.
Business Development & Partnerships Leadership Roles (Contract) at WGM Engineering, Scotstaff, Lothian Buses (2017-03 – 2020-02)
- Led enterprise digital transformation, platform implementation, and partner onboarding initiatives across complex multi-unit business structures, establishing scalable operational backbones.
- Engineered a 200%+ year-on-year increase in operational efficiency for Lothian Buses, transforming internal service delivery, workflow automation, and cross-functional stakeholder alignment.
- Spearheaded process redesign and operational excellence, earning industry-wide recognition (S1 Jobs Recognition Award for Best In-House Recruitment Team 2019) for modernizing enterprise operational frameworks.
