Ruth Lane

Experienced TV scheduler with a background across production; advertising, interactive streaming, shopping tv and formatted shows for broadcast. A strong communicator overseeing projects from start to finish with a drive for deadlines, audience curiosity, creativity and a nurturing ability to encourage team morale. My future goals are to expand on personal strengths including my proactive attitude, organisation and relationship building, utilising these for business development.

BBJ&K, Birmingham - Production Manager

• Provided support to the Account Management and AV teams, primarily creating and maintaining project documentation such as filing signed PO’s.
• Created live campaign trackers, managed and monitored team collaboration software Asana, liaising both internally and externally on deadlines.
• Prepared and managed artwork specification and deadline documents for clients, sending to media owners.
• Participated in team meetings and took notes, inputting into Asana and assigning to relevant team members.
• Used initiative and tight organisational skills to implement campaigns, including ensuring delivery details, campaign monitoring, creative implementation and that changes were met.
• Worked alongside the Client Services Director to ensure client satisfaction and smooth campaign delivery. This included visiting active campaign sites with media owners and clients as well as weekly meetings and calls. 
• Ensured new business prospects and leads were entered in the CRM system and set up correctly.

Gosh TV, Kidderminster - Researcher (Freelance)

• Transcribed raw video from Premiere Pro using software Trint and written into Google Doc for offline editor and executive director used for Channel 4 shows ‘Building Britain's Superhomes S2’ and ‘Our Guy in Monaco’.
• Created scene sequencing for editors to view narrative arcs across raw footage to help structure episodes and themes for ‘Our Guy in Monaco’. Additionally included a crib sheet with time codes and pivotal points in the storyline. 
• Gained authorisation and access request for production team to shoot at the Grand Prix in Monaco. Filed and cut GV/ B roll clips in Premiere Pro to reduce workload for the editing team and streamline ease of production process.
• Scouted locations and contacted travel companies, real estate and estate agents for luxury filming locations for footage, organised filming dates availability between talent, execs and company contributors. 
• Researched archive clips, pictures and headlines for the edit team to use in sizzle reel for prospective show about Westside Bid in Birmingham. Met with potential contributors to gain access to location and have filming permissions. 
• Wrote paper edit for sizzle reel sent to Channel 4 Commissioners for a prospective food show featuring food influencer @mealsbymitchofficial. Pitched future show ideas created a show deck and collaborated with the wider team to develop on existing work and proof-read execs pitches for commissioners before their presentation. 
• Oversaw office management whilst exec was on location, liaising with suppliers for company merch, dealing with workmen onsite, taking post, calls and emails.

Paramount > Channel 5, Remote - Channel Planner (Maternity Cover) 

• Produced daily schedules in software Whatson for Channel 5’s Children's programming Milkshake! and male audience skew Channel 5 Select. 
• Worked alongside channel managers and program planning to ensure content was relevant to the time slot and would reach peak audience figures. Eg. 500% audience growth on Milkshake! after the Emoji movie aired as alternative viewing to the Queen's funeral. 
• Collaborated with cross-functional teams; planning, marketing, research, production and presentation scheduling. Processed schedule changes after press day (Wednesday main TV Channels exchange schedules for visibility) and sent updated schedules to presentation scheduling for transmission changes before finals sent to playout.
• Updated press contacts & EPG when changes were made. Met with the research team to analyse audience data and competitor channels for strategy & performance plans. 
• Checked standby lists and ensured delivery was in a timely manner. Cross-checked show-licences and amount of play runs per show remaining. Checked correct versions and durations were available for time-slots to avoid risking Ofcom complaints. 

OOOOO X TikTok, Manchester - Livestream Show Producer (Startup) 

• Produced daily live streams for multiple brands across shopping platforms Tiktok & OOOOO App. Liaised weekly with brands, head of production, show planning, e-commerce team, presenters and Tiktok team to ensure audience growth and adhered to ASA regulations. 
• Pre-Production: Attended client brief calls with account manager to understand brand concept and define intentional outcome for each show. Wrote crew call sheets, risk assessments, booked models, organised samples and couriers to studio, prepped presenter on product, formatted show sales strategy, helped art team setup studio space, briefed directors on show pace/plan, managed moderators and product team on listing live items before show and prepped runners on daily tasks and tight show turnarounds. Used software Slack to contact the wider team quickly and efficiently. 
• Live Production: Ensured the director was live on time using software OBS. Produced live shows encouraging Presenters to engage with commenters and promote products that were popular on the app. Used TikTok dashboard for live analytics and pushed ABV (average basket value) up. Managed moderators and encouraged them to interact with users to keep up show engagement and sales. Helped Presenters struggling with sales pitch and coached them to success feeding product knowledge and reiterating key sales points. 
• Post Production: After every show I reviewed the performance. Using the Tiktok dashboard for analysis I was able to deliver the client an overview of their audience growth, sales turnover and understanding of their audience behaviour with post-show feedback. I was able to direct them on what worked, what didn’t and what areas could be improved to ensure the next show was more successful. I also managed the crew in taking down the set, returning samples and ensuring couriers delivered promptly.
• For each brand I produced a show for it was important their tone of voice and style was reflected. Some clients wanted their shows to focus on audience growth whilst others cared about brand activation or community engagement. This required me to be reactive and solutions based during the entire process. Clients included; Zavvi, LEGO, The Fragrance Shop, The Hut Group, Lookfantastic, Maplin, Illamasqua, Bolt Beauty, ESPA, Ameliorate, MIO Skincare, Size?, House of Holland and Glamorous.

Vice, London/ Hybrid - Presentation Scheduler

• Appointed to help launch Viceland Benelux TV, created daily dual schedules across Holland & Belgium - grew audience from 1.48m to 2.3m viewers (55% > 12 months) by scheduling challenging and engaging content.
• Used software BTS to Schedule and adhere to NICAM compliance and liaised with external stakeholders at Transfer and Amagi to deliver smooth output for transmission. 
• Accurately covered presentation elements including placing; promotion, sponsorship, graphics, continuity announcements and channel branding. Worked alongside Media planning team to meet criteria for hitting promotional targets and reflected on techedge data for audience behaviour. 
• Prioritised changes (same-day) and updated new versions of schedules and or backup schedules for live sporting events for alternate finish times. Covered other terrestrial channels for the team including; UK, NZ, Israel and France. 
• I chose to upskill alongside this role taking advantage of the production opportunities by learning basic editing and shooting skills from my peers. I went on multiple shoots as a runner exhaustive list see final page, driver, and assistant shooter. I also produced, shot and edited my own interview ‘Questions you’ve always wanted to ask a sober millennial’ with influencer Millie Gooch of ‘Sober Girl Society’ and pitched to the creative team for digital short form. This was all off my own back and meant putting in the extra hours to build on my experience, this demonstrates my work ethic and passion for learning. 

Love Productions, Pinewood Studios - Junior Gallery Assistant Producer (Contracted) 

• ‘The Great American Baking Show Season 4’ aired on ABC in 2018 hosted by Emma Bunton, Anthony Adams and was judged by Paul Hollywood & Sherry Yard. 6 episodes were filmed across the month at Pinewood Studios. 
• Supported the production team during filming by working with the logger to mark notable moments in the day which could be eventful and serve to help with the episode and storyline. 
• Used preview monitor for footage and soundboard to listen across contestants, judges and hosts all mic'd up.
• From logging and notes compiled a hot sheet for the storyline producers and editors to work from in post-production. This helped outline the running order and sequence of events shot within the episode. 

Sony, London - Data Migration & Presentation Scheduler (FTC)

• Migrated data from Perspecta to Vision scheduling software when Sony merged with CSC Media. Through temporary work was offered a 12 month FTC within the scheduling team. Covered scheduling for international teams. 
• Managed late promotional, programme and channel changes within deadlines. Adhered to OFCOM and NICAM regulations, liaised with external stakeholders including Babcock and Sky for Playout and advertising slots. 
• Worked on FAST & terrestrial Channels; Film1 Benelux, Sony Movie Channel, KIX, AXN Germany, SMC Germany, True Drama and True Movies 2.

Forces TV, London - Reporter

• Presenter sickness - last minute favour for ex-colleague. Interviewed A-list celebrities on the red carpet, leicester square for the film ‘Florence Foster Jenkins’. Due to short notice I had to use initiative and present interview questions off the cuff. Interviewees included actors Hugh Grant and Simon Helberg. Producer and director Tracey Seaward and Stephen Frears. Alexandre Desplat was also interviewed as the film's music composer.

Viacom > Channel 5, London - Data Migration (Contracted) 

• Worked with the planning team & contractors Mediagenix to ensure a smooth transition when migrating from scheduling software from Media Machine to Whatson. This was predominantly data entry with some scheduling.

Gems TV, Redditch - Live TV Producer & Presenter 

• Responsible for scheduling and producing 4 hour live falling jewellery auction shows. Choosing jewellery, prepping presenter sales knowledge and director/ crew on strategy and pace. This was an exceptional role to learn about reactivity in live TV and maximising on air sales.
• Started on an overnight shift and worked continuously hitting sales targets to move to a better time slot. Eventually after working through each higher targeted shift I worked up to the primetime shift where I stayed through hard work and perseverance. 
• In the live TV Gallery used the graphics machine for auctions, talkback to coach the presenter and manage the crew, liaised with the Director about lazy susan shots and promotional material on the server including VT’s and pre-recorded content. Used Amber scheduling software. Covered Presenter sickness and gained qualification from Gemological Institute of America (AJP). 

Bury Hospice, Bury - Fundraising Officer (Internship) 

• 12 month Graduate internship with Bury Hospice running their Capital Appeal for £2.5 million towards a new hospice. Researched high level donors and focused on community outreach by attending networking events with local businesses.
• Encouraged and attended third party events, helped Fundraising Manager organise black tie dinner sourcing auction items from Manchester United. Liaised with local press to cover notable events and funds raised. Worked with Slattery's chocolate confectionery to produce and sell chocolate feet so that people could purchase a foot of the new premises. 
• Managed donor database, tracked performance and frequently communicated with donors and volunteers to keep momentum. 

MMU Cheshire: Music with TV Drama BA (Hons) 2:1

Walsall Academy: A-Level Art, ICT, Music, Performance Studies

Wrockwardine Wood Performing Arts: GCSE’s & GNVQ