Senior Marketing Manager - Bestway Wholesale - London, United Kingdom
(2023-12)
- Lead marketing planning and activation across multiple supplier categories within one of the UK's largest wholesale businesses.
- Manage strategic relationships with supplier partners, aligning commercial objectives, marketing investment and activation plans to drive customer engagement and sales growth.
- Deliver large-scale trade marketing, retail activation and depot campaigns across physical and digital channels.
- Lead supplier-funded marketing programmes and budget planning, ensuring delivery against commercial and marketing objectives.
- Oversee merchandising and retail execution projects, including major category development initiatives and depot transformation programmes.
- Manage agency partners and cross-functional stakeholders across commercial, category, operations and marketing teams
- Work across a broad portfolio of categories, balancing multiple stakeholder priorities, budgets and campaign objectives simultaneously.
- Lead and develop a team of five marketing professionals, supporting delivery across a diverse range of business and supplier initiatives
- Comms management across multi-media mix platforms including TV, OOH, digital, press, sampling, experiential, on-pack promotions, affiliate, PR, influencers, eCRM, partnership marketing
- Increase in sales, as well as brand and ad awareness, reaching highest ever values for the brand following comms activities, product launches and portfolio rationalization
- Leading the first Snapchat Lens for Mentos in the UK
- Reporting into the Marketing Manager, 1 direct report
Brand Manager Mentos Candy & Mentos Gum - Perfetti van Melle - Windsor, United Kingdom
(2017-11 - 2018-08)
- Management and development of product and communications strategies of the Chupa Chups brand, resulting in +20% sales uplift YOY
- Delivering timely and in full 15 NPDs including seasonal range (£1M sales 12wks from launch) to ensure brand growth and a strong pipeline
- Successfully leading in full the largest ever media campaign for the brand in the UK, with over 30M impressions across digital platforms, resulting in over delivery of all KPIs including brand awareness growth and sales increase as result of campaign
- Landing globally the first ever Snapchat campaign with results above industry and target audience benchmarks
Product Manager Chupa Chups - Perfetti van Melle - Windsor, United Kingdom
(2015-11 - 2017-10)
Marketing Executive - Kraft Heinz - London, United Kingdom
(2014-10 - 2015-10)
- Overall responsibility of managing 3 brand portfolios in Infant Feeding (Jars, Pots, Toddler Trays)
- Commercial project manager leading to NPD launch of 3 new SKUs
- Owner of Heinz Baby Club & Heinz Baby Website
- Winning Loved by Parents Awards for Best Baby Food & Snack
Brand Manager - Yalwa GmbH - Wiesbaden, Germany
(2021-03 - 2023-11)
- Define channel mix for communication channels customized by selected target audiences, including new channels, online and offline
- Selection, appointment and collaboration with external agencies for localized brand activations across channels - PR, social media, ASO, paid Google and FB/IG advertising and across geographies
- Leading PR activities with award winning executions in LATAM
- Social media manager for FB, IG, Tiktok for English speaking markets
- Content manager for owned and paid channels, including all social media channels (TikTok, Meta, Twitter) and the blog
- Coordinating external blog writers of SEO articles and content
- Create visual brand identity and implementing re-branding across all touch-points - app, webpages, social media, collaterals
- Leading all influencer marketing activations and content creation for USA, AUS, SE Asia, India and LATAM; 14M+ reach, 5M+ engagements
Marketing Manager - PitechPlus - Cluj-Napoca, Romania
(2018-10 - 2021-02)
- Develop the marketing strategy, from a corporate, business and employer branding perspective
- Define department function, hiring specialists to meet business needs
- Obtained a dedicated marketing budget for the first time in the company's 14 years history with full ownership in budget execution
- Press relationships, managing CEO's key messages in press, drafting speeches for upper management
- 10+ comms campaigns planned, executed and measured, resulting in 50+ business leads and increase of employer brand awareness
- Product Owner for the development of the new careers website
- Reporting into the CEO, 2 direct reports
CMO - FillitTech - Remote, London-based Startup
(2019-05 - 2021-02)
- Consumer research, positioning, target audience definition
- Go-to market planning, including communications planning
- Execution of targeted organic and paid social media and email campaigns, resulting in half a dozen clients in first 6 months
- Ensuring preparedness for investor rounds and pitching and coherence of the business plan
- 50+ app installs in first quarter of launch
Marketing Lead - Devcher - Remote, Berlin-based Startup
(2020-07 - 2021-02)
- Market positioning, target audiences definition, go-to market launch planning and coordinating advertising activities for the launch
- Communications planning and support intern in implementation
- Preparing the business plan and collaterals for investor rounds
