Head of Merchandise Planning & Online Trade Internet Fusion Group Ltd
August 2020 - May 2023 (2 years 10 months) Revenues grew from £84M to £100M
- Drove a 19% revenue increase, contributing a 1.6 percentage point growth in contribution margin.
- Enhanced product availability by 6 percentage points and reduced aged stock by 15%, driving efficiency gains.
- Led implementation of market trend and price data, optimising in-season pricing and stock actions, resulting in an 18% increase in conversion rate.
- Introduced cost analysis strategy, adding £1.6M net contribution margin and improving stock metrics and return on capital employed.
- Orchestrated a 20% reduction in the commercial team's headcount through process redesign and efficient task migration.
- Collaborated with executives to shape international expansion, acquisitions, and inventory solutions.
- Elevated trading meetings to focus on strategic alignment and performance analysis, contributing to a £5M growth in international and marketplace trade.
Head of Online Profit Protection & Drop Ship Dunelm Ltd
November 2016 - June 2020 (3 years 8 months) Revenues grew from £880M to £1.1B
- Pioneered a £130M growth in drop ship channel revenue, while optimising returns process and reducing returns impact by £12M.
- Co-authored drop ship strategy, enabling Dunelm to become the fastest-growing online channel by integrating Click & Collect and shortening lead times.
- Led a cross-functional steering group to improve returns, decreasing return rate by 1.1 percentage points and enhancing customer recovery by 10 percentage points.
- Championed supply chain change initiatives and played a pivotal role in the successful launch of the new Dunelm.com website.
- Managed Worldstores integration, harmonizing processes, relationships, and capacities across departments.
Director of Merchandise Planning & Drop Ship Worldstores Group Ltd
May 2006 - November 2016 (10 years 8 months) Revenues grew from £9M to £100M
- Propelled drop ship channel to £70M, managed a diverse range of trading brands and categories, achieving exceptional availability and dispatch-on-time metrics.
- Streamlined supplier management, contributing to a 6-percentage point reduction in returns and improved supplier rebates.
- Influenced acquisitions and integrations, providing due diligence insights and leading key aspects of business transitions.
