Marketing Manager UK & I at VPS Group (2024-02 – Present)
Joining the VPS marketing team to manage UK & I output, whilst also supporting the group marketing requirements. Initial 12-month FTC, Extended to Present. Working closely with the senior leadership team to enable sales, increase web traffic and online enquiries as well as support the business through the current rebrand structure.
During my short time at VPS, I have continued to grow my knowledge of the security sector as well as integrating with the team, and quickly becoming a valued asset with the ability to complete all tasks with minimal direction.
- Establish the company tone, presentations and literature for governmental, local authority and blue-chip clients.
- Enable the sales team to provide sector specific sales, through customised collateral, websites and outbound emails.
- Assist with the website rebranding, user experience and SEO optimisation
- Work closely with the Head of marketing and sales support to identify key areas of growth.
- Manage external agencies for design and exhibition presence.
- Worked with the team to implement security monitoring for JD sports
- Designed and implemented the exhibition stand for Housing24 & Housing25
- Quickly integrated with the team, with little requirement for guidance or assistance.
Group Marketing Manager at Westminster Group PLC (2020-06 – 2024-02)
Responsible for all Westminster Group marketing requirements, working at a global scale, I have assisted the sales team in targeting emerging markets in the Middle East and Africa, as well as identifying new markets in the UK, mobilising and training the sales team and ensuring full marketing support is provided.
- Create, set out and implement the marketing strategy for the international brands within the group and the Westminster group itself.
- Manage internal and external product documentation such as datasheets, brochures, and sales literature.
- Manage the company website, content creation and distribution. Ensuing SEO is in line with company requirement.
- Manage and implement lead generation, utilising PPC, Google Ads and retargeting, social media, Web Traffic and Video.
- Manage social media profiles for the company and keep updated where appropriate.
- Work closely with the CEO and CFO to ensure marketing spend and maximum ROI is achieved, tailoring the plan to a varying budget based on current circumstances.
- Manage the marketing team – Marketing Assistant, Copywriter / Marketing Support
- Work closely with the Head of sales & Senior management to identify key areas of growth.
- Work closely with our internal website and software development team.
- Provide monthly reports to the board of directors, as well as weekly briefings on marketing activity to the whole company.
- Successfully planned and oversaw the Westminster Group Queens Award for international Trade – Open Day and Presentation. This included inviting governments, embassies, and local authority. To date, the event has generated enquires and new projects in excess of £2 million.
Marketing Manager at ACS Stainless Steel Fixings Ltd (2018-04 – 2020-06)
Responsible for all company marketing requirements, I constantly engage with the sales and specification team, setting out the marketing strategy and creating content. Assisting the team with customer acquisition and retention. I work collaboratively and manage external agencies such as web developers, graphic designers, and videographers; ensuring the company brand and tone is reflected in all work created and distributed.
- Create, set out and implement the marketing strategy for the business and brands.
- Manage internal and external product documentation such as specification sheets, fitting guides, and sales literature.
- Manage the company website, content creation and distribution. Ensuing SEO is in line with company requirement.
- Manage social media profiles for the company and keep updated where appropriate.
- Provide regular marketing updates to various departments through weekly management meetings.
- Launched new ACS website in 2018, the website now achieves over 378% increase in traffic compared to the old website.
- An average enquiry through the website has risen from around £2500 to an average enquiry value of £22,000. This is due to improved site function and a re-targeted audience to fall in line with the current company requirement.
Marketing Manager at Dale Hardware Limited (2013-10 – 2018-04)
Responsible for all company marketing requirements, I coordinate the department and staff ensuring all aspects of marketing are covered. Managing internal staff, PR agencies, Web developers and graphic designers.
- Create, set out and implement the marketing strategy for the business and brands. Delivering success within budget whilst maintaining a healthy ROI.
- Arrange and manage around 7 trade shows a year, as well as managing the sales force for local and national trade mornings and events with our customers. These can be as frequent as 3-4 per week in various locations throughout the country.
- Ensuring the sales force have relevant marketing information and sales tools.
- Design, print and distribute all marketing material.
- Manage the company websites ensuring SEO and PPC are utilised appropriately.
- Liaising with an off-site web developer to ensure the website is well maintained and functional.
- Manage the company's social media accounts ensuring they are kept updated and promptly respond to any interactions that occur as a result.
- Ensure the safekeeping and correct control of the company image and collateral directory, providing access to staff and customers where required.
- Provide regular marketing updates to various departments through weekly management meetings, annual sales, director and board member meetings.
- Line manager to the marketing assistant and sales and marketing assistant
- Ensuring continual development for each member of staff through regular meetings, 6 monthly reviews and annual appraisals along with one-to-one training and guidance where required.
- Provide technical information and training internally to staff and externally to customers.
- Deal with customers directly and ensure all marketing requirements are met and new projects are undertaken to drive the business forward.
- Provide excellent customer service, both over the phone and face to face where required.
- Successful company rebrand, new logo and new packaging designs for over 2,000 products. Since the rebrand, we have seen a 30% increase in sales where the new packaging is on display.
- Jigtech product launch – a brand new product created by Dale Hardware. Managing the brand, product and public exposure through trade shows, events, magazines and social media with the goal to create enough interest in the product to making it the preferred choice of our target audience. Jigtech is now being sold in over 800 merchants throughout the UK, Dale Hardware expects Jigtech to become its bestselling product range.
Sales and Marketing at KPMS Commercial Limited (2011-01 – 2013-10)
During my time at KPMS I had a very varied role, this included managing the website through a content management system, ensuring product and company information were relevant and up to date. Providing technical assistance to customers, product demonstrations and general customer service. I introduced KPMS to digital marketing by creating E-shots and special offers designed and distributed in-house.
Having such a wide range of responsibilities improved my time management and organisational skills. I strongly believe that working for such a small company allowed me to understand how business works, giving me a well-rounded knowledge which I have been able to apply to my current position and work ethic.
- In 2012, I attended my first exhibition at the BETT show held at the Olympia in London. I was representing a leading international company, Luidia Inc, my role was to demonstrate their new product to the UK audience and provide technical information for the product. Exhibiting at the show was my first real experience in dealing with end users and driving traffic to the company.
- Created and managed an intuitive customer database of over 8,000 contacts.
- Managed my own spare parts department, quoting customers, sourcing products, and increasing profit margin where possible with an average profit of over £2000 per month.
Supervisor at Homebase (2008-04 – 2010-12)
- Cash Office
- Stock Replenishment
