Sabah Rafiq

Business Management with Marketing graduate from Henley Business School with experience in premium and luxury retail environments. Strong communicator with experience in customer insight, brand representation, promotional activity and commercial environments. Confident, engaging customers, understanding their needs and communicating brand values to deliver positive brand experiences.

Organised, commercially aware and collaborative, seeking graduate opportunities in marketing, brand management or PR.

Sales Associate at Maison L'Occitane (2024-07 – Present)

• Deliver personalised customer experiences within a premium retail environment, adapting recommendations to individual customer preferences and needs.
• Build customer relationships through effective communication, product knowledge and an understanding of buying motivations.
• Communicate brand values and product benefits clearly to support customer engagement and commercial objectives.
• Contribute to sales targets and KPIs through relationship building, product recommendations and upselling.
• Supported the delivery of marketing activities for a brand relaunch, including London pop-up events.

Retail Assistant at The White Company (2023-09 – 2024-01)

• Delivered high-quality customer service within a fast-paced luxury retail environment.
• Developed strong customer relationships by identifying customer needs and understanding purchasing motivations.
• Maintained a high standard of service during the peak Christmas trading period while adapting to changing customer demands.
• Worked collaboratively with colleagues to support smooth day-to-day store operations and consistently high customer service.

BSc in Business Management with Marketing – University of Reading - Henley Business School (2023 – 2026)

A Levels in Media Studies (B), Sociology (B), Law (C) – Baylis Court School (2021 – 2023)

GCSEs in 8 GCSEs grades 5-9, including Mathematics and English – Baylis Court School