Sachi Kapoor

As a recent marketing graduate with a passion for creative problem-solving and a strong foundation in consumer behavior and digital marketing, I am eager to apply my skills in a dynamic and fast-paced environment. My hands-on experience in marketing internships and part-time roles has equipped me with the ability to develop effective strategies, analyze market trends, and engage with diverse audiences. I am enthusiastic about joining a forward-thinking team where I can contribute to driving brand success and learn from industry professionals.

Relevant Experience

Student Consultant, University of Bath (Client: Dick Lovett) | Summer Project (June 2024 - August 2024)

• Project Management: Led the development of a comprehensive net-zero strategy for Dick Lovett, utilizing Trello and Gantt charts to ensure all project phases were on track, resulting in timely delivery.
• Market Research: Conducted in-depth research on industry trends, with a focus on sustainability in the automotive sector and analysed competitive strategies and consumer behaviour using tools like Statista and Mintel, providing actionable insights.
• Client Communication: Maintained consistent communication through daily emails, video calls, and meetings, ensuring client expectations were met and addressing concerns promptly.
• Team Collaboration: Collaborated with a diverse team of six, facilitating open discussions and leveraging team strengths to develop an innovative and well-rounded strategy.

B2B Sales and Marketing Internship, UKB Electronics Pvt Ltd | (April 2022- July 2022)

Marketing Intern, INSAT India Pvt Ltd (December 2021- January 2022)

Engaged in a Winter Marketing Internship at INSAT Equipment India Pvt Ltd, a leading service provider in office automation, IT, and Audio-Video products with a 25-year market presence:

• Business Development: Grew B2B customer base by 15% through targeted outreach and custom solutions.
• Graphic Design: Created brochures and flyers with Canva, boosting brand visibility.
• Client Engagement: Improved B2C home theatre strategies, increasing client satisfaction and repeat business by 10% approx.
• Social Media Marketing - Elevated the company's social media presence on Instagram. 

Social Media Marketing Intern, Youth Online Learning Organization | Social Internship (April 2021- July 2021)

Completed a dynamic summer internship with , a renowned social organisation. My responsibilities were as follows:

• Collaboration: Organized online workshops with social organizations, attracting over 500 participants.
• Content Creation: Crafted compelling posts for Instagram and Facebook boosting campaign awareness, reach, and platform traffic. 
• Recognition: Awarded 'Intern of the Month' twice for exceptional performance in social media campaigns.

Education

University of Bath School of Management (2023-24)

MSc Marketing

(Modules: Applied Marketing Research, Contemporary Brandscapes, Responsible Marketing, Consumer Behaviour, Integrated Marketing Management, Marketing Analytics, Management Consulting, Supply Chain Management)

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O.P. Jindal Global University, India (2020-23)

Bachelor’s in Business Administration (Honours Degree)

(Modules: Business and Ethics, Digital Marketing, Services Marketing, AI in Marketing, Business Ethics, Organizational Behaviour, Strategic Management, Supply Chain Management, Financial Markets)