Sade Adesida

Junior UX / Product Designer with a multidisciplinary background in Psychology (BSc) and Computer Science (MSc), creating intuitive, user-centred digital experiences focused on human behaviour and data-informed decision-making. Hands-on experience in UX/UI design, user research, prototyping, accessibility, digital marketing, and front-end development. Currently working full-time in a high-volume lettings and sales environment, managing end-to-end user journeys and optimising conversion across a multi-unit residential portfolio, contributing to 98% occupancy.

Letting Assistant / Agent at This Is Fresh – BTR Residential (via Pertemps) (2025-07 – 2026-01)

Managed end-to-end tenant journey and conversion optimization in a high-volume residential lettings environment.

• Managed the end-to-end tenant journey from enquiry to move-in across a 120-unit residential building
• Delivered a 60% viewing-to-move-in conversion rate, resulting in 27 successful lease-ups in 6 months
• Improved viewing-to-move-in conversion through structured follow-ups, clear communication, and objection handling
• Acted as the primary user touchpoint, resolving issues and reducing friction during applications and onboarding
• Retained permanently due to strong performance in my first sales/leasing role

Freelance UX & Web Designer at Self-employed (2024-12 – Present)

Designing responsive websites and brand-aligned landing pages for wellness, education, and sustainability clients.

• Designing responsive websites and brand-aligned landing pages for wellness, education, and sustainability clients, focusing on clarity, storytelling, and conversion
• Applying SEO best practices and insights from Adobe's Marketing with AI course to improve visibility and campaign performance
• Collaborating directly with clients to develop briefs, present ideas, and deliver visuals tailored to their goals and audience
• Creating digital assets that supported lead generation, brand awareness, and user engagement across web and social platforms

Lead UI Designer – Interactive Project at University of Kent | Web & Learning Development Team (2022-06 – 2022-08)

Led UI/UX design for an interactive soundscape map used by 2,000+ visitors at Chatham Dockyard.

• Led UI/UX design for an interactive soundscape map used by 2,000+ visitors at Chatham Dockyard
• Conducted stakeholder interviews and developed wireframes, user personas, and A/B tests to guide development
• Ensured outputs adhered to WCAG 2.1 AA accessibility standards

Graphic Designer (Internship) at Mental Health Foundation (2021-08 – 2021-09)

Designed educational mental wellbeing packs distributed nationally to over 150+ schools.

• Designed educational mental wellbeing packs distributed nationally to over 150+ schools, adapted for SEN environments
• Created a campaign asset that achieved 87% higher engagement than average posts
• Collaborated with stakeholders to ensure alignment with brand and inclusivity

MSc in Computer Science – University of Kent (2023-09 – 2025-06)

BSc in Psychology with Clinical Psychology – University of Kent (2021-09 – 2024-06)

A-Levels in Psychology, EPQ – The Ravensbourne School

BTECs – The Ravensbourne School

GCSEs – The Ravensbourne School