Sadia

Copywriter and content marketer with 3+ years of hands-on experience writing brand and conversion-led copy for small businesses across kids, wellness and food & beverage. Known for building clear, human tone of voice and writing copy that earns attention, trust and engagement. Comfortable working across social, email and web, collaborating with teams, testing, tweaking, and rewriting until the numbers move.

Brand Marketer & Copywriter - Mystical Sips - Freelance / Remote

(2025-02 - 2026-03)

• Built entire brand voice and identity from scratch — warm, witty and consistent tone
• Created content strategy and managed content calendars for consistent posting and engagement
• Wrote conversion-focused promotional copy for seasonal launches: Valentine's, Dubai Chocolate Range, Ramadan Specials, Halloween
• Conceptualised and edited short-form video content with trending audio and on-brand visuals
• Conducted UK café and F&B market research to inform data-driven content decisions
• Designed A/B testing plans to evaluate different content styles and optimise engagement rates
• Grew organic reach by 7x — from under 100 to 700+ average views — through narrative-style captions and strategic audio
• Achieved consistent 7-8% engagement rate on Instagram and TikTok
• Top-performing reel hit 13.6K organic views
• Successfully launched multiple promotional campaigns across seasonal periods

Freelance Copywriter - Self-Employed

(2024-09)

• Delivered brand voice strategies and Instagram content for 5 children's product brands (Tix Mix, Snugshine, Mini Mumin Box, Arka Doodle, Little Beatniks)
• Wrote 25+ captions — competitor analysis, before/after rewrites, new original content per brand
• Identified and repositioned Arka Doodle around UK rental market — a gap no competitor in the category was addressing
• Completed all 5 brand case studies in a 3-day sprint demonstrating high-volume production
• Email Marketing — Allies of Skin: 3-email welcome sequence (AIDA + PAS frameworks) converting skeptical skincare consumers
• Social Ad Campaigns — Loaf.com: Two distinct social ads testing PAS storytelling vs 4Ps counter-culture positioning
• Long-Form Sales Page — Mighty Kids Supplements: Full landing page with science education, objection handling, social proof and CTA
• B2B Landing Page — HelloFresh Corporate: Repositioned meal kits as corporate wellness and burnout prevention benefit
• Short-form ad copy for dishwasher, Le Creuset and perfume brands (Facebook, Instagram, Amazon)
• YouTube scripts, product descriptions, VSL scripts for wellness and kids brands

BSc - Early Childhood Education - Lincoln University College, Malaysia (2022-08 - 2025-08)