Safiyya Abidat

I am a creative and motivated individual with a passion for the fashion industry. I enjoy design as it allows me to bring my ideas to life and express my creativity. I have a strong interest in marketing & PR and enjoy seeing how brands build awareness and connect with their audiences.

My strengths are communication and networking. I enjoy new challenges and finding ways to solve them and i am eager to continue developing my skills and learning from others. I am a quick learner with a positive attitude and I am always keen to embrace new opportunities.

Brand Assistant at REAL ARTISTIC PEOPLE (2025-06 – Present)

Full-time position

• Create, edit and publish TikTok and social media content.
• Design digital mock-ups and marketing graphics.
• Plan and assist with creative photoshoots.
• Pick, pack and fulfill customer orders.
• Carry out stock checks and support inventory management.
• Attend factory visits and gain insight into garment production.
• Support the day-to-day operations of the business.

Business by Design (Cohort 3) at KURT GEIGER (2025-09 – 2026-04)

• Took part in Kurt Geiger's Business by Design programme.
• Gained industry insight into how a major fashion brand operates.
• Learned about design, product development, finance, marketing etc.
• Developed professional skills through workshops, networking and industry exposure.

Work Experience - PR at KURT GEIGER (2025 – 2025)

2-Week Paid Placement

• Shadowed the PR team and gained insight into fashion public relations.
• Researched and presented a proposal recommending celebrity and talent partnerships, explaining the reasoning behind each selection.

Work Experience - Menswear Design at KURT GEIGER (2025 – 2025)

2-Week Paid Placement

• Shadowed the Men's Design team.
• Researched footwear trends and developed mood boards.
• Illustrated and designed an original footwear collection in response to a project brief.
• Presented the final collection and creative concepts.

Showroom Assistant at REAL ARTISTIC PEOPLE (2023-06 – 2023-08)

Part-time

• Organised stock and maintained the presentation of the showroom.
• Supported the day-to-day running of the business.
• Assisted BTS of photoshoots
• Pick and pack customer orders.

Pop-up Shop Assistant at REAL ARTISTIC PEOPLE (2021 – 2021)

Part-time

• Assisted customers during pop-up shop, providing product information and explaining the brand.
• Retrieved stock and prepared items for customer purchases.
• Processed sales and completed handwritten receipts.
• Delivered friendly customer service in a fast-paced retail environment.

GCSEs – Southgate School (2018 – 2025)

Level 3 Qualifications – Southgate School (2018 – 2025)