Saif Shah

Results-driven Duty Management professional with over four years of experience leading dynamic, customer-facing leisure environments. Skilled in managing daily operations, leading diverse teams, and upholding rigorous health and safety standards (IOSH). Commercially aware and passionate about staff development, with experience in workforce planning and risk mitigation. A proactive leader committed to delivering operational excellence and driving efficiency across fast-paced, multi-site settings.

Pitchside Medic / Clinic Therapist at Broadstreet RFC (2025-07 – Present)

• Lead Cupping Specialist and Sports Massage Therapist, working alongside the Rehabilitation Specialist to deliver holistic health treatments that enhance athlete recovery, rehabilitation, and performance.
• Provide critical medical cover for contact sports, executing assessments for concussions and spinal injuries.
• Advise coaching staff on recovery timelines and strict return-to-play safety protocols.

Business Owner / Sports Massage Therapist at Birmingham Sports Therapy (2025-05 – Present)

• Founded and operate a private clinic, managing business development, client acquisition, and financial administration.
• Conduct evidence-based injury assessments and deliver tailored rehabilitation plans to maintain high client outcomes.

Duty Manager at Serco (2021-08 – 2026-02)

Progressed from Lifeguard / Leisure Assistant to Duty Manager.

• Direct day-to-day operations across sites including Stechford, Wyndley, and Fox Hollies, ensuring 100% compliance with safety standards.
• Line-manage teams of lifeguards and receptionists.
• Strategically manage staffing rotas, balancing operational demand with cost control and staff wellbeing.
• Implement IOSH-standard procedures and conduct regular facility safety checks.
• Responsible for on-site incident management, ensuring all safety protocols are followed and coordinating rapid responses to medical and safety incidents.
• Support company targets through team engagement and professional resolution of customer enquiries and complaints.
• Delivered swimming lessons while managing sales administration and reception for six months.
• Selected for a high-priority two-week secondment in Oxford to lead the mobilisation of a newly acquired contract, resolving initial operational challenges.

Event Steward at Midland Security (2020-01 – 2021-12)

• Provided excellent customer service — greeting attendees, answering questions, and offering assistance.
• Ensured the safety and security of attendees, staff, and performers by maintaining a visible and proactive presence.
• Managed and directed the movement of people within the event space, effectively minimising congestion.
• Liaised with security personnel, first aid responders, and other event staff to ensure a coordinated response to any issues.

Sales Assistant at Discount Carpet Centre (2019-02 – 2019-08)

• Greeted and assisted customers in a friendly and professional manner.
• Measured customer spaces and provided estimates for flooring and installation costs.
• Generated sales quotes and processed orders accurately, including payment processing and delivery / installation scheduling.
• Answered phone calls and responded to customer inquiries professionally.
• Assisted with general showroom maintenance and organisation.

BTEC Level 3 Extended Diploma in Sport & Exercise Science – South and City College (2018-09 – 2020-07)

GCSEs in English and Maths – Waverley Studio College (2015-09 – 2018-07)