Salma Batane

Experienced Retail Sales Assistant with a proven track record of supporting high-volume sales and delivering exceptional in-store customer service. Skilled at assisting customers with product selections, promoting new ranges, and maintaining visually appealing displays to maximise sales. Dedicated to creating a positive shopping experience, meeting performance targets, and contributing to the success of the department.

Sales Associate - Primark Stores Ltd - Marble Arch, London

(2024-07)

• Delivered exceptional customer service by efficiently supporting shoppers with product information, size assistance, and current promotional offers to enhance their overall shopping experience.
• Operated tills, processed transactions accurately, and handled cash and card payments.
• Maintained visual merchandising standards by restocking shelves and organising displays according to company guidelines

Customer Relationship Officer - Moroccan Bank for Commerce & Industry - Casablanca, Morocco

(2014-01 - 2023-12)

• Ensured customer inquiries were handled in an organised and timely manner in order to maximize loyalty and satisfaction.
• Analysed customer complaints and developed corrective strategies so as to address them.
• Improved relations with existing customers by reaching out to them to share helpful resources and to provide information about new products, services and features.
• Assisted in the creation and implementation of customer retention campaigns.
• Led the training of customer service staff.
• Relayed important customer insight to management and heads of departments.

Cashier - Moroccan Bank for Commerce & Industry - Casablanca, Morocco

(2010-01 - 2013-12)

• Provided a positive customer service experience with friendly and courteous service.
• Processed deposits and withdrawals for customers.
• Introduced new members to the banking platform and software.
• Performed regulator account maintenance.
• Opened and closed accounts as required for members whilst dealing with other inquiries.
• Assisted customers with loan and mortgage applications.

Diploma - Bank Operations - International Training Centre for the Banking Profession (CIFPB) (2006-09 - 2008-06)