Salma Salad

Creative and detail-oriented Artist with experience in branding, visual identity, photography, digital marketing, website design, and creative content development. Advanced user of Adobe Creative Cloud with expertise in logo design, visual communication, image editing, layout design, and creative storytelling. Experienced in collaborating with clients and teams to develop branding solutions, marketing strategies, and engaging visual experiences.

Passionate about combining creativity, research, and user-focused design principles to create impactful and memorable outcomes.

Logo Design & Brand Identity - Jaleelo Collection

• Designed a professional logo for Jaleelo Collection, a clothing brand.
• Developed a visual identity aligned with the brand's aesthetic and target audience.
• Applied branding, typography, and visual communication principles to create a memorable and versatile logo.
• Delivered branding assets suitable for both digital and print applications.

Student Consultancy Project - Middlesex University - London

(2024-01 - 2025-01)

Collaborated within a team of four to develop a digital marketing strategy for Lei's Sweet Cakes, a London-based small business.

• Conducted market, competitor, and audience research to identify social media trends and growth opportunities.
• Contributed to branding development through logo design recommendations and visual identity improvements.
• Assisted in improving website layout and user experience to support customer engagement and marketing objectives.
• Analysed Instagram and TikTok performance, providing recommendations to improve engagement, branding, and audience reach.
• Developed content strategy recommendations, including posting schedules, hashtag optimisation, and video content planning.

Student Ambassador - Middlesex University - London

(2024-01 - 2025-01)

• Represent Middlesex University at Open Days, UCAS fairs, offer-holder events, conferences, and summer schools, engaging with prospective students and families.
• Deliver campus tours, sharing authentic student experiences and answering questions about academic life, accommodation, and student support.
• Support student recruitment and outreach, including school visits, virtual events, and digital engagement.
• Contribute to widening participation initiatives that encourage students from diverse backgrounds to consider higher education.

BSC(Hons) - Fine Art - Middlesex University (2022-01 - 2025-01)

Level 3 Extended Diploma - Art & Design - Bsix College (2020-01 - 2022-01)