Sam Boik

I'm a multidisciplinary graphic designer who enjoys editorial design, digital experiences and the travel and adventure industry. I currently work at award-winning creative agency Sunday, creating campaigns, social content and digital editorial experiences for P&O Cruises. I enjoy design that creates a sense of journey and storytelling through the use of graphic devices such as the pacing of a magazine, the structure of a website or the relationship between imagery, typography and layout.

Travel is a big influence on my work and I'm always carrying my Olympus film camera, taking photographs, collecting design inspiration with small details that I like to put into personal projects. Most recently, I creatively directed and designed Canada, an independent travel zine documenting two weeks exploring the Canadian Rockies.

Graphic Designer at Sunday (2025-01 – Present)

• Designing social assets and digital content for P&O Cruises across organic and paid channels including Meta, YouTube and Pinterest whilst supporting wider integrated marketing campaigns.
• Led the design of P&O Cruises' digital Moments magazine by transforming the existing print publication into an interactive digital experience that attracted 15,000+ unique visits.
• Take part in week-long destination shoots for P&O Cruises, working to a planned shot list while experiencing shore activities to capture authentic cruise and destination content.
• Develop campaign concepts and creative ideas through collaborative brainstorms for major brand events and partnerships such as Pride of Britain and the BAFTAs.
• Amongst the wider team at Sunday–support creative direction and content production on social and editorial shoots for clients including P&O Cruises, Ocado and English Heritage.

Digital Designer at Soft Pauer (2025-01 – Present)

• Helped shape the UI and UX of the EventR app across mobile and desktop, creating clear and intuitive digital experiences.
• Designed app interfaces and the coordinator dashboard in Figma using components, styles and responsive designs.
• Produced lo-fidelity to high-fidelity prototypes and collaborated closely with developers to turn designs into functional iOS, Apple Watch and web experiences.
• Created marketing and social social assets to launch new product releases and digital campaigns.

Graphic Designer at RFA Advertising (2023-01 – 2024-12)

• Designed digital experiences and UI for healthcare-focused large displays and interactive iPad platforms to promote GSK vaccines to healthcare professionals.
• Created campaign assets and digital marketing materials for GSK and other healthcare brands, including emails and web banners.
• Designed printed publications, leave pieces and supporting marketing collateral, balancing detailed information with clear visual communication.
• Worked within established global brand systems while maintaining consistency across print and digital touchpoints.

Graphic Designer at Group GTI (2022-01 – 2023-12)

• Designed editorial publications with print runs of up to 30,000 copies alongside digital editions hosted on platforms receiving more than one million annual views.
• Turned statistics and event data into engaging infographics and visual storytelling for graduate audiences.
• Created digital advertising and email campaigns for clients including Sky Careers.
• Collaborated with marketing and content teams to develop social campaigns and promotional material supporting events and employer brands.

Post Graduate Diploma in Marketing and Digital Communications (MA) – Falmouth University

BA (Hons) in Graphic Design – University of West England

Art & Design Foundation in Art & Design – City of Oxford College

BTEC in Graphic Design – City of Oxford College